A Shopify redesign for one of South Africa's top women's nutrition brands, replacing an outdated and difficult-to-manage store with a fast, fresh, mobile-first shopping experience built on Shopify 2.0.
A WooCommerce to Shopify migration for an EU-based MX apparel brand; moving off a slow, plugin-heavy website and onto a platform built to sell globally and run smoothly.
From website crashes, slow performance and conversion leaks to a fast, reliable and mobile-first Shopify eCommerce system that now achieves an above average conversion rate.
30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.
Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance — while giving their team more flexibility and control through Shopify’s 2.0 functionality.
An intensive Shopify rebuild for an award-winning clean skincare brand
From a capable but generic store that undersold its products, to a refined, conversion-first Shopify experience that reflects the quality in every formula — and guides customers confidently from browsing to buying.
Moving a decor brand from Wix to Shopify. Return on investment achieved in just 1.5 months after launch – the new website paid for itself almost immediately through increased sales efficiency.
A WordPress-to-Shopify migration and rebuild for an artisanal South African candle brand
From a sluggish and outdated WordPress website to a fast and elegant Shopify eCommerce system that matches the artistry of the candles and brings retail and wholesale together in one place.
The result - A vibrant, appetizing Shopify website for Bags of Bites that clearly communicates what the brand sells, builds immediate trust, and guides visitors naturally toward purchase. The new design captures the joy and quality of their artisanal products while making it effortless for customers to browse, choose, and buy.
Naki New Zealand, one of the world’s most refined and potent mānuka honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.
Shopify website reveal for Heirloom Perfumery. It’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.
150% improvement in conversion rate – transforming a website that didn't reflect their mission into one that truly captures the heart and soul of their business. The new design gives the team confidence while making it effortless for customers to connect with and support their artisan community.
Delicate details and thoughtful design choices shaped Home Theo’s new Shopify website. From the whimsical tones to the serif typography, each element was carefully chosen to reflect the brand’s warmth, charm and creativity. A joyful project to work on and a beautiful result for this new business.
A stunning Shopify website design refresh that gives Thulisa Naturals the strong online foundation their beautiful business deserves. The new shopping-focused experience makes it effortless for people to browse and buy, while clearly communicating the brand's values throughout the journey.
