The WordPress to Shopify migration process
1. Understand
We start with the business and its existing website.
I'll review your WordPress or WooCommerce setup, product catalogue, customer experience, functionality and the practical realities of running your store.
I'll also look at your existing SEO and, where available, analytics and search data.
Depending on the store, this includes:
- Product catalogue and data structure
- Categories, navigation and filtering
- Existing pages and content
- Organic traffic and SEO performance
- Customer and order data
- Plugins and custom functionality
- Payment and shipping integrations
- Mobile shopping experience
- Day-to-day store management
The aim is to understand what needs to move, what needs to change and whether Shopify is the right platform for your business.
2. Plan
The findings become a practical migration plan.
We'll establish which products, pages, customer records and other data need to be transferred, how existing functionality will work in Shopify and where the new website can be improved.
We'll also plan the new store structure and identify important SEO considerations before development begins.
Some things can move across relatively easily. Others need to be rebuilt, restructured or approached differently.
Getting these decisions right early makes the rest of the migration much smoother.
3. Design
A migration is a good opportunity to improve the shopping experience.
I'll design your new Shopify store around your brand, products and the way customers shop.
That doesn't mean changing everything for the sake of it. If something on your existing website works well, we can keep the thinking behind it.
The goal is a website that feels right for your brand and makes it easier for customers to find, understand and buy your products.
4. Build and Migrate
Your new website is built in Shopify while your existing WordPress store remains live.
I use a carefully selected Shopify theme as the foundation, with customisation and development appropriate to the business.
Products, collections, customer records and other agreed data are migrated using suitable tools and processes.
Existing plugins and integrations are reviewed, with Shopify-native functionality, apps or custom development introduced where needed.
I'll also implement the agreed SEO migration plan, including URL redirects, relevant metadata and important content.
Throughout the build, the focus is on creating a well-structured Shopify store that your team can manage without unnecessary technical complexity.
5. Test and Launch
Before launch, we'll test the new store across desktop and mobile.
This includes checking products, navigation, search, filtering, checkout, payments, shipping and the functionality your business relies on.
We'll also check redirects, important SEO settings and the migrated data.
Once everything is approved, we'll plan the switch from WordPress to Shopify, keeping disruption to a minimum.
Your existing website can generally stay live until the new store is ready.
6. Support and Training
Before launch, we'll test the new store across desktop and mobile.
This includes checking products, navigation, search, filtering, checkout, payments, shipping and the functionality your business relies on.
We'll also check redirects, important SEO settings and the migrated data.
Once everything is approved, we'll plan the switch from WordPress to Shopify, keeping disruption to a minimum.
Your existing website can generally stay live until the new store is ready.
Book a discovery call