Designed to sell
Clear, intuitive shopping experiences.
Built to last
Shopify setups that grow with you.
Simple to own
Easy for you and your team to manage.
Verified Shopify Partner
Building Shopify stores since 2015.
Shopify Design Studio Cape Town
Good eCommerce should feel simple
Your customer shouldn't have to work hard to shop your website. Finding the right product, understanding what makes it worth buying and completing checkout should all feel easy.
I take the complicated parts of eCommerce and turn them into clear, intuitive shopping experiences, wrapped in simple, beautiful design.
Selected Shopify projects
When your website starts getting in the way
Most clients come to me because something isn't working as well as it should.
You may have outgrown the Shopify store you started with. The business has grown, but the website hasn't kept up. Navigation has become messy, products are harder to find, mobile shopping needs attention, or the store simply no longer reflects the quality of the brand.
Perhaps you're running an established eCommerce business on WordPress and you're tired of plugins, updates and things breaking when they shouldn't.
Or maybe you're building something new and want a Shopify store that's properly structured from the beginning, rather than something you'll need to rebuild in a year.
That's where I come in.
I work out what's getting in the way, simplify what I can and build a better Shopify store around your products, your customers and the way your business actually works.
Brands I've worked with
Thoughtful Shopify design. Less complexity.
Good Shopify design goes further than choosing the right theme or making the homepage look beautiful.
It starts with understanding what you're selling, how customers find and compare your products, what information they need before buying and where they might hesitate.
For one store, that might mean restructuring a 500-product catalogue so products are easier to find. For another, it could mean simplifying navigation, rethinking the product page, improving search and filtering, cleaning up an app-heavy setup or making the mobile shopping experience easier.
Then comes the design. Clean, considered and appropriate to the brand, with each element there for a reason.
Behind the scenes, I take the same approach to the Shopify setup itself: keeping it well structured, straightforward to manage and flexible enough to grow with the business.
What's included in every Shopify project
Strategy before design
I take time to understand the business, products and customers before deciding what the website needs.
Mobile-first thinking
Your customers are shopping on their phones. Navigation, product discovery, product pages and checkout are considered with smaller screens in mind from the start.
Shopify SEO foundations
Site structure, page hierarchy, metadata, redirects and other important on-page SEO considerations are built into the project rather than added as an afterthought.
A store you can actually manage
You'll receive practical training and custom video tutorials so you and your team can confidently manage products, pages and everyday website changes yourselves.
Working with Megan Hodson has been a game-changer for Nuera Health & Wellness. We tasked her with redesigning our Shopify store, and she delivered more than just a beautiful site—she delivered a sales machine. Megan’s approach to design and customer flow completely transformed our user experience; the site is now intuitive, clean, and professional. But the most significant impact has been the bottom line. Since the launch, we have seen a marked and instant improvement in our conversion rates and sales. The return on investment has been fantastic. If you are looking for a developer who understands that great design should drive actual business growth, I couldn’t recommend Megan highly enough. She understands e-commerce strategy, not just aesthetics.
A Shopify expert
Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.
She's calm, quietly confident and wonderfully organised, and just "got" what I was trying to achieve
Working with Meg has been an absolute pleasure. She's incredibly intuitive and there’s such a calm, grounded energy about her that makes the whole process feel easy.
A pleasure to work with
It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.
She elevated our business to represent where we are today
We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.
Work directly with your Shopify designer
I'm Meg, the designer and developer behind Nutmeg Studio in Cape Town.
I've been building eCommerce websites since 2015 and have been a Verified Shopify Partner since 2019. Before moving into web design, I worked in journalism and communications, which probably explains why I'm slightly obsessed with making complicated information easier to understand.
Nutmeg is an independent studio. You work directly with me throughout the project, from figuring out what the store needs through to design, development, launch and training.
I work with product-led businesses across South Africa and internationally, particularly in beauty, skincare, wellness, supplements, fashion, jewellery, home, food and lifestyle.
Shopify Guides
Moving from WordPress to Shopify: three real-world migrations
Moving from WordPress to Shopify: three real-world migrations
Moving from WordPress to Shopify: three real-world migrations
I work on quite a few WordPress to Shopify migrations. Usually, the conversation doesn't start with someone saying, "We want Shopify." It starts with frustration. The website is slow. Plugin...
The 5 most common conversion leaks I see in Shopify stores
The 5 most common conversion leaks I see in Shopify stores
The 5 most common conversion leaks I see in Shopify stores
Short answer: the leaks I see most often aren't dramatic. Nothing is broken. Checkout works fine. What's usually happening instead is a large catalogue with no clear starting point, trust-building...
How do you get your Shopify products recommended by AI tools like ChatGPT?
How do you get your Shopify products recommended by AI tools like ChatGPT?
How do you get your Shopify products recommended by AI tools like ChatGPT?
ChatGPT recommends products it can read clearly and has good reason to trust. For a Shopify store, that comes down to three things: 1. Make sure the AI can access...