Shopify Store Redesign
A Shopify redesign for established brands whose website no longer reflects the quality of the business, isn't converting as well as it should, or has simply become harder to shop and manage over time.
Official Shopify Partner
Experienced Shopify Partner with deep platform expertise
Conversion-Focused Design
Buyer psychology & eCommerce conversion strategy
Shopify Design & Development
Efficient + elegant eCommerce solutions for established Shopify brands
Shopify Training
Support, custom video tutorials and practical guidance for you and your team
Building Shopify stores since 2015
It's easy to look at an older Shopify store and immediately start changing things.
I prefer to understand it first.
What are customers looking for? How are they finding products? Where are they dropping off? Which pages are doing their job well? Where might someone hesitate?
Before the redesign begins, I review the existing store and the available data to understand what's working, what isn't and where the biggest opportunities lie.
Because sometimes the answer is a new layout.
Sometimes it's better navigation, clearer product information or a simpler mobile experience.
And sometimes something is already working perfectly well and should be left alone.
We start with the business as it is now.
I'll get to know your products, customers, goals and the practical realities of running the store. I'll also review the existing website and, where available, your analytics and search data.
The review considers areas such as:
The point isn't to produce a long list of things that are supposedly wrong with your website.
It's to work out what actually matters.
The findings become a practical redesign plan.
We'll identify what should stay, what needs fixing, what should be introduced and what can wait.
This gives the project a clear direction before design begins and helps keep the redesign focused on changes that genuinely improve the store.
You'll also have a roadmap of worthwhile ideas that don't need to be squeezed into the initial project.
This is where everything starts to come together.
I'll redesign the key shopping experience around what we've learned, balancing the visual identity of the brand with the information and functionality customers need to choose and buy.
Depending on the store, this might include:
The goal isn't to make the website busier.
It's to make it clearer, more useful and easier to shop.
The new experience is built in Shopify using a carefully selected theme as the foundation, with deeper customisation, custom sections and development where they genuinely add value.
I work within Shopify rather than custom-building things unnecessarily. That keeps the store flexible and makes it much easier for your team to manage once the project is complete.
I'll also review the existing app stack and look for places where functionality can be simplified or improved.
Before launch, the store is thoroughly tested across desktop and mobile.
Existing SEO is considered throughout the migration to the new design, including URL changes and redirects where required.
You'll also receive practical training and custom video tutorials so your team understands how the new store works.
You shouldn't need a developer every time you want to change a banner, add a product or update a page.
Launch isn't the point where we suddenly know everything.
It's the point where real customers begin using the new experience.
After launch, I'll monitor the store during the support period and review the early data for anything unexpected, including customer behaviour, technical issues and areas that may need refinement.
For brands that want to keep going, this can lead into an ongoing Shopify optimisation partnership.
Every store is different, so I don't begin a redesign with a predetermined list of changes.
But there are some questions I come back to again and again.
Can people understand what you sell quickly?
Your homepage shouldn't make someone work to understand the business.
Can they find the right product?
Navigation, collections, search and filtering become increasingly important as a catalogue grows.
Does the product page answer the questions holding someone back?
Good product pages bring together imagery, information, reassurance and buying options in the order people actually need them.
Does the mobile experience feel considered?
For many brands, most customers are shopping on a phone. Mobile isn't a smaller version of desktop. It needs its own attention.
Is there unnecessary friction?
Too many apps, pop-ups, choices, steps or competing messages can make buying harder rather than easier.
Does the website create confidence?
Delivery information, returns, reviews, guarantees, product details and clear communication all matter when someone is deciding whether to buy.
These are often small things individually.
Together, they shape how easy the store feels to use.
Of course the redesign needs to look good.
Your website should feel like your brand and present your products properly.
But an eCommerce website also has a job to do.
Every design decision considers how someone moves through the store, what they need to understand, what might make them hesitate and what gives them enough confidence to buy.
That's why the process looks beyond the homepage.
The details matter just as much: collection filters, variant selectors, product information, delivery messaging, search results, cart recommendations and what happens when someone is shopping with one thumb on a phone.
Good eCommerce design notices those things.
Your store can keep getting better.
A redesign gives us a much stronger starting point.
What happens next is where things get interesting.
Once enough customers have used the new store, we can stop relying entirely on assumptions and start learning from real behaviour.
For selected redesign clients, I offer an optional 12-month Shopify optimisation partnership.
Instead of waiting another three or four years for the next big redesign, we make smaller, considered improvements over time.
Each month I review what's happening in the store, identify worthwhile opportunities and implement an agreed amount of optimisation work.
Depending on what we're seeing, that might include:
Not every month needs a dramatic change.
The aim is to pay attention, learn and make good decisions as the store grows.
Every quarter, we'll take a wider look at the store.
You'll receive a clear summary of what we're seeing, what we've changed, what we're watching and what I recommend prioritising next.
Over time, this creates a practical optimisation roadmap based on your actual store rather than a generic CRO checklist.
This service is best suited to established product brands that already have a Shopify store and have reached the point where it no longer feels quite right.
You might be here because:
You don't need to arrive with the answers.
Figuring that out is part of the project.
Most Shopify redesign projects fall within my Momentum or Bespoke service, depending on the size and complexity of the store.
Momentum starts from R52,000 ($5,200 USD for international clients)) and is suited to established brands that need a more considered design, deeper UX thinking and greater Shopify customisation.
Larger or more complex stores are quoted individually through my Bespoke service.
After an initial discovery call, I'll recommend the simplest approach that will do the job properly.
If your business has outgrown the website it started with, let's have a look at what's working, what isn't and what the next version should do better.
