Shopify Design & Development Packages

Three ways to work together, depending on where your brand is now and what your store needs to do next.

Package 1: Launch

A polished, template-based Shopify store for new and early-stage brands.

R30,000 ($2,200 USD) · 3–5 weeks
The Details

Best suited to new brands with a smaller catalogue of up to around 30 products, straightforward eCommerce requirements, and their branding, imagery and content ready to go.

What it is: A complete Shopify store built on one of Shopify's free themes and refined to suit your brand through typography, colour, imagery, layout and thoughtful use of the theme's existing sections and features.

This is a streamlined, theme-based build rather than a bespoke website design. You still get my strategic input throughout: I'll think carefully about the structure, navigation, product presentation and customer journey, and refine the theme so the finished store feels polished, considered and right for your brand.

The honest note: Launch is deliberately the simplest way to work with me. It's for brands that need a professional, well-thought-out Shopify store without custom design, advanced functionality or extensive development.

We work with the tools already available within the chosen theme, rather than designing and developing every element from scratch. Your brand assets also do a lot of the visual work, so photography, video, copy and other brand content need to be supplied and ready before we begin.

If you're looking for a more distinctive or highly customised design, custom-coded sections, complex functionality or a more involved creative process, Momentum will be the better fit.

Book a discovery call.

Package 2: Momentum

A distinctive, highly customised Shopify store with comprehensive SEO - for established and growing brands.

From R48,000 ($3,200 USD) · 6-8 weeks
The Details

Best suited to established brands with a clear identity, a focused to mid-sized catalogue of around 10–100 products, and a store that needs to do more than a straightforward template-based build.

What it is: A complete Shopify store built on a carefully selected premium theme, with much more freedom to customise the design around your brand, products and customers.

This is where I take a more involved role in the design and strategy of the store. We'll look more closely at how customers shop your range, how products should be presented, where they may hesitate, and how the website can better support the way your business sells.

The build allows for more extensive theme customisation, custom-coded design details and sections, more considered product and collection pages, additional functionality where needed, and comprehensive eCommerce SEO.

The honest note: This is where most established, growing brands sit. You already have a strong product and a clear sense of who you're selling to, but a standard Shopify template isn't going to give you enough flexibility.

Momentum gives us more room to create something distinctive to your brand, while still working intelligently within Shopify rather than custom-building everything from scratch.

If your project involves a complete platform migration, extensive custom development, wholesale, subscriptions, international markets or more complex eCommerce requirements, Bespoke will usually be the better fit.

Book a discovery call.

Package 3: Bespoke

For established eCommerce brands with bigger, more complex requirements.

From R88,000 ($6,200 USD) · 8-12 weeks
The Details

Best suited to established brands doing significant online revenue that have outgrown their current website, whether that's an existing Shopify store that no longer works for the business or a move from another eCommerce platform.

What it is: The most in-depth way to work with the studio. Unlike Launch and Momentum, Bespoke isn't built around a tightly defined package. The scope is shaped around the business, its customers and the technical requirements of the store.

Projects can include complete Shopify redesigns, platform migrations, custom development, complex product or purchasing journeys, subscriptions, wholesale or B2B, international markets, multi-currency and more advanced integrations.

There's also more time for strategy, UX and the details that become important as an eCommerce business grows: how a larger catalogue is structured, how customers find the right product, how different customer groups shop, and how the systems behind the store need to work together.

The honest note: Bespoke is deliberately the smallest part of the studio's work. I take on only one of these projects at a time because they require a much deeper level of involvement throughout.

It's not necessarily the right choice because you want a more beautiful website. It's the right choice when the size, complexity or ambition of the business means a standard Shopify project is no longer enough.
What's the difference between the packages?

The main difference is the level of design, customisation and complexity involved.

Launch is a polished, template-based Shopify build. It's designed for newer brands with straightforward requirements, a smaller product range, and their branding, photography and content ready to go. I use the existing sections and functionality within a Shopify theme, then refine the layout, typography, colours, navigation and product presentation around your brand. You still get my strategic input and attention to detail, but the scope is intentionally simple and defined.

Momentum gives us considerably more creative and technical flexibility. It's for established or growing brands that need something more distinctive than a standard template. We start with a premium Shopify theme and take it further through more involved design work, extended customisation, custom-coded details and sections, additional functionality and a deeper look at UX, product presentation and eCommerce SEO.

Bespoke is for established businesses with requirements that don't fit neatly into a standard Shopify build. This might include a complete redesign or platform migration, complex product or purchasing journeys, subscriptions, wholesale, international markets or significant custom development. These projects have a broader scope, more strategy and more development time, and I take on only one at a time.

Not sure which one you need? You don't need to work that out before getting in touch. Tell me about your business, what you need the store to do and where you're currently getting stuck. I'll recommend the simplest package that will do the job properly. Book a discovery call.

Working with Megan Hodson has been a game-changer for Nuera Health & Wellness. We tasked her with redesigning our Shopify store, and she delivered more than just a beautiful site—she delivered a sales machine. Megan’s approach to design and customer flow completely transformed our user experience; the site is now intuitive, clean, and professional. But the most significant impact has been the bottom line. Since the launch, we have seen a marked and instant improvement in our conversion rates and sales. The return on investment has been fantastic. If you are looking for a developer who understands that great design should drive actual business growth, I couldn’t recommend Megan highly enough. She understands e-commerce strategy, not just aesthetics.

— Jonathan Bodley, Nuera Health & Wellness

A Shopify expert. Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.

— Victoria Bresler, Soul Design

She's calm, quietly confident and wonderfully organised, and just "got" what I was trying to achieve. Working with Meg has been an absolute pleasure. She's incredibly intuitive and there’s such a calm, grounded energy about her that makes the whole process feel easy.

— Alison, Alison Schmidt Jewellery Design

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today. We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

What's included in every Shopify build

Commercial thinking, not just good taste
I think about how someone actually shops your store: what they need to understand, what might make them hesitate, what makes a product feel desirable, and what they need to see before they're ready to buy.

A store that's built properly
Clean, considered Shopify development with the foundations in place for the store to grow with your business.

A store you know how to run
You'll get custom video tutorials for your own store, plus 30 days of hands-on support after launch. You stay in control of the day-to-day and shouldn't need a developer every time you want to change a banner, add a product or update a page.

You work with me
I'm an independent studio, so there's no account manager, handover or rotating team. I get to know your business, your products and how you work, and I'm the person thinking through the details with you from start to finish.
Every project also includes

Shopify design & development, resulting in a fully functional eCommerce website

Responsive design across desktop and mobile

Payment and shipping setup

Core technical and on-page SEO

Analytics

Testing before launch

Custom video training

30 days of post-launch support

Direct access to me throughout the project
Book a discovery call