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Naki New Zealand
  • Naki New Zealand
  • Naki New Zealand
  • Naki New Zealand
  • Naki New Zealand
Naki New Zealand

Shopify Website

Naki New Zealand

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

nakinewzealand.com
The Challenge

As Naki prepared for a global brand campaign, they needed a website that could deliver both seamless and fast eCommerce functionality and a stunning, editorial-level experience.

Key goals for this project included:

  • A need for multi-market functionality, selling across South Africa, New Zealand, and the EU with different fulfilment locations.
  • Achieving smooth multi-currency support for the 3 core markets.
  • SEO optimisation, particularly for the South African market
  • Beautiful, editorial-inspired design.

    For Naki, staying on WordPress meant staying limited — and losing opportunities to build an online presence worthy of their global product.
The Solution

We migrated Naki from WordPress to Shopify, creating a high-performing, design-led website that positions the brand at the intersection of luxury and authenticity.

Our approach combined technical precision with brand storytelling, ensuring that every touchpoint — from product discovery to checkout — reinforced Naki’s premium identity.

Our solution focused on:

  • Global Shopify Markets Setup: Implemented multi-currency and localisation so visitors automatically see their correct region and pricing.
  • Market-Specific SEO: Customised on-page SEO for the South African site, optimising for target keywords like “Buy Manuka honey in South Africa.”
  • Design & Creative Direction: A rich colour palette of gold, aubergine, and cream paired with elegant serif typography to evoke rarity, warmth and luxury.
  • Luxury Experience: Designed a refined, editorial-style website that balances storytelling and conversion.
  • Full Shopify Store Setup: Configured international fulfilment, payments, and tax settings for three global markets.
  • Content Development: Crafted cohesive copy and visual hierarchy to enhance brand storytelling and showcase product provenance.
Results & Impact

The new Shopify website transforms Naki’s online presence from a simple brochure website into a scalable, global eCommerce experience.

The Results

  • Seamless, automatic multi-currency experience using Shopify Payments with Markets.
  • Optimised SEO for the South African market, improving visibility for high buyer intent search terms.
  • A luxury design aesthetic that communicates purity, heritage, and craft.
  • A site that’s easy for Naki’s team to manage internally — no developer dependency.
  • A future-ready platform that supports product expansion and global marketing campaigns.

    The Impact
    Naki now has a digital flagship worthy of its world-class product. Their Shopify store elegantly bridges storytelling and sales — from the volcanic backcountry of Taranaki to customers’ tables across continents.

The result is a premium, high-performance online shop built for global growth.

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

I highly recommend Meg for her professional approach which included prompt turnaround times and clear communication and assistance at every turn

Having a website that is informative, appealing and has good SEO is a game changer for any business and Meg is the right person to get the job done.

— Saysha Baker, Saysha Baker Photography

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