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Eden Perfumes Shopify Website Redesign Project showing the homepage on desktop

Shopify Website

Eden Perfumes

30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

About the project

Eden Perfumes has built a solid business with 26 stores across South Africa, but their website wasn't reflecting their success or supporting their online growth.

The old site felt outdated when it needed to sparkle. Navigation was confusing, the mobile experience suffered (critical when 95% of traffic came from mobile), and slow loading speeds were hurting conversions.

Eden wanted to create an online experience that felt like treating yourself — luxurious but accessible. The kind of shopping experience that makes customers feel good about their purchase decision.

The strategy

Working closely with Eden's marketing team, we took a customer-first approach. Each decision was made with one question in mind: "Does this help someone easily say yes to buying?"

We focused on transforming the user experience from confusing to effortless, building trust through strategic social proof, and creating a luxury shopping experience that matched their established brand reputation.

The redesign addressed real business challenges through customer psychology, streamlined user journeys, and enhanced trust signals — all while ensuring the mobile experience felt beautiful across all devices.

Included
  • Strategic Shopify Redesign
  • Simplified navigation system that eliminates confusion and guides customers naturally
  • Trust-building homepage with strategic placement of reviews and store locations
  • Luxury design details that match Eden's premium brand positioning
  • Conversion-focused product pages designed to help customers decide with confidence
  • UGC video integration to showcase real customer experiences
  • Mobile-first redesign optimized for their 95% mobile traffic
  • Technical improvements including faster loading speeds with a new Shopify 2.0 theme

The result? A Shopify store that finally matches Eden Perfumes' reputation and actively supports their growth ambitions

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

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