WordPress Web Designer Cape Town
WordPress Web Design for Service-Based Businesses
WordPress Web Design for Service-Based Businesses
Boutique WordPress Web Design Studio in Cape Town
I build WordPress websites for consultants, coaches, and service providers who need a professional online presence that generates inquiries—not just looks good.
10+ years experience - Based in Cape Town - Working globally
Unclear positioning - Visitors can't quickly tell what you do, who you serve, or why they should work with you instead of someone else.
No clear path to inquiry - People land on your website but don't know what to do next. Contact forms buried, no clear calls-to-action.
Generic design - Using a template that looks like 1,000 other coaches/consultants. Nothing differentiates you visually.
Poor mobile experience - Most inquiries come from mobile, but your site is clunky on phones.
Not showing up in search - When potential clients search for your services, you're nowhere to be found.
Strategic positioning - Clear messaging that explains who you serve, what you do, and why clients should choose you.
Conversion-focused design - Layout that guides visitors from landing to inquiry. Clear CTAs, easy navigation, compelling service descriptions.
Professional appearance - Custom design that reflects your expertise level and builds immediate credibility.
Mobile-optimised - Works flawlessly on phones where most of your traffic comes from.
SEO foundation - Proper setup so you appear in local and industry-specific searches.
Easy to update - Manage your own content, blog posts, and service pages without needing a developer.
Founder & Web Designer at Nutmeg Studio
I build WordPress websites for service-based businesses: consultants, coaches, and professional service providers who need a credible online presence that generates inquiries.
With a background in communications, copywriting, and digital marketing, I approach web design as a complete system: clear positioning, strategic messaging, and conversion-focused layout that guides visitors from landing to contact.
I've been building websites since 2015, working with solo practitioners and small teams who charge premium rates and need a site that reflects their expertise level.
Based in Cape Town, working with clients globally.
Recent Work
WordPress websites I have designed and developed
You know your business deeply. But shaping it into clear, compelling website content? That’s another story.
Through a collaborative process, I’ll help you:
• Clarify your core messaging
• Structure your content so it’s easy to navigate
• Write words that reflect your voice and connect with your ideal clients
The words on your website will be warm, intentional, and gently optimised for SEO so you show up in search without sounding robotic.
No cookie-cutter templates. Your website will be custom designed to reflect the tone, feeling and flow of your brand.
• Beautiful, editorial-inspired design
• Fully responsive across all devices
• Built on WordPress with an easy-to-use content management system
• A seamless user experience from the first click to the final enquiry
SEO shouldn’t feel mysterious or manipulative. I use a grounded, intuitive approach rooted in your real goals and your audience’s real search habits.
• Strategic keyword research
• On-page SEO setup: titles, meta descriptions, internal linking
• Natural, human-first copy that Google also loves
This ensures your website is visible when it matters most — without needing to pay for ads.
Step 1: Book your free clarity call
In this no-pressure, relaxed call, I’ll learn more about your business and chat about the challenges you’re experiencing with your current website and what online success looks like for you. I’ll explain my studio’s process and the next steps to take if you’d like to work together.
Enquire here – if your project sounds like a good fit I’ll send a link for you to book a call.
Step 2: Together, we’ll plan your website content
I’ll help you decide on the content your website needs in order to attract ideal clients, enquiries and bookings. Then I’ll write captivating copy.
Step 3: I design an elegant & functional WordPress website that highlights your brand’s value and expertise
A website that works for your business – attracting ideal client inquiries and bookings with ease and confidence. All WordPress website packages include SEO keyword research and implementation.
Absolutely. Whether you’re launching your very first website or starting a new chapter in your business, I offer strategy-led support to guide you through the entire process — from content clarity to design that truly reflects your values.
That’s one of the most common reasons clients reach out. If your current site feels misaligned, outdated or disconnected from where your business is now, I can help you refresh or fully redesign it — so it feels right again.
Yes. Clear, heartfelt copy is a core part of what I offer. I’ll help you shape your messaging so it feels true to you, speaks directly to the people you want to serve, and communicates your value with ease and confidence.
Yes — intuitive SEO is woven into every website I build. From keyword research to metadata and on-page content structure, I’ll help ensure your site is built to be found on Google, without compromising your voice or tone.
Timelines vary depending on your content, goals and availability — but most projects take around 4 to 12 weeks. I’ll guide you through a clear process with room for thoughtfulness (and minimal overwhelm).
Yes. You’ll receive training or video tutorials so you can feel confident making basic updates on your own. And I’m always here if you’d prefer ongoing support or want to hand that part over.
Of course. While I’m based in South Africa, I work with clients all over the world via email, Zoom and shared documents. The process is designed to feel personal and collaborative, wherever you’re located.
Start by filling in my enquiry form here. You’ll then be able to schedule a free 30-minute call with me. I’ll listen, ask a few thoughtful questions, and recommend the best path forward based on your needs and goals.