A website that finally explains what you do

WordPress Web Designer Cape Town — for consultants, coaches and expert-led practitioners

Boutique WordPress Web Design Studio in Cape Town

You know exactly what you do and why it works. But somewhere between your head and your website, that gets lost.

Visitors land on your site, read for a few seconds, and leave without understanding why you're the right choice. Not because your work isn't good. Because the website doesn't explain it.

Before I designed websites, I was a journalist. My job was taking something complicated and writing it so anyone could understand it in one read, without dumbing it down. That's still the job. The medium just changed.

10+ years experience — based in Cape Town, working globally

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Portfolio

Soul of Africa WordPress Web Design Transformation

Strategic Website Rebuild

Safari-inspired travel agency

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Afrigran WordPress Website Design

Strategic Website Rebuild

Decor brand

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Strategic Website Redesign

Wedding Venue

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New Website + Ongoing Support

Wellness & Longevity

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Minimal & Sophisticated

Interior Designer

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WordPress Development

Business Consultancy Website

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Your website was probably built a while ago, or built cheaply, or built by you. It did the job at the time.

But your business has moved on. You know more, you charge more, you're better at what you do than you were then. Your website hasn't caught up.

The people who find you online are making a judgement in a few seconds. If the site doesn't read as clear and considered, they assume the same about you. That's not fair, but it's how people decide.

What I do differently

Most web designers start with how a site looks. I start with what you're trying to say.

Expert-led businesses have a specific problem: what you know is genuinely complicated, but your website has to make it feel simple, without watering it down. That's a writing problem before it's a design problem. It's the part most web design studios skip.

I write the copy first, or alongside the design, so the two are built together. Not a design with some text dropped in afterwards.

What's Included

Custom design — built for your business, not a template.

Copywriting — I write your website copy so it's clear, and so it sounds like you.

SEO foundations — built so the right people find you when they search.

Mobile-first — works properly on the device most people will actually use.

Timeline: 4 - 8 weeks

Investment:
From R42,000 | $2,600 USD

All projects include custom design, copywriting and SEO.

Who this is for

I work with consultants, coaches, and other expert-led practitioners — people whose business depends on being trusted for what they know. Advisors, therapists, specialists, independent professionals with real expertise and a website that doesn't show it yet.

If your work is about your knowledge and your judgement, and you need people to understand and trust that quickly, this is what I do.

Frequently Asked Questions

How long does this take?
Roughly 4 - 8 weeks depending on the size and complexity of your project.

I'm not based in South Africa. Can we still work together?
Yes. I work with clients around the world and run the whole process remotely.

What if my business doesn't fit neatly into "consultant" or "coach"?
Those are examples, not a strict list. If your business runs on people trusting your expertise, it's probably a good fit. Get in touch and we'll talk it through.

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About the studio

I'm Meg. Before this, I worked in journalism and communications.

I still think about websites the same way I used to think about articles: what does this person actually need to know, in what order, to understand and trust this quickly?

I take on a small number of clients at a time. That means you get me, not a project manager and a junior designer somewhere behind the scenes.

Based in Cape Town — working globally

Book a free clarity call

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Work with someone who makes what you know easy to understand

Book a clarity call and let's talk about what your website should actually be saying.

Book a clarity call