Stellar Lighting - WordPress to Shopify Migration

Stellar Lighting - WordPress to Shopify Migration

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Stellar Lighting - WordPress to Shopify Migration

Shopify Website

Stellar Lighting - WordPress to Shopify Migration

A refreshed Shopify store for Stellar Lighting, a South African lighting brand specialising in outdoor, solar and decorative lighting.

stellarlighting.co.za

The Challenge

Stellar Lighting had an established WordPress / WooCommerce website, but the platform had become increasingly difficult to manage.

The business wanted to grow online sales, but the existing setup was creating unnecessary friction. Managing the store was more complicated than it needed to be, while the website itself needed a clearer, more conversion-focused shopping experience.

I worked closely with Stellar's marketing team to rethink the website and move everything from WordPress to Shopify.

The migration was also an opportunity to refresh the design, improve navigation and product discovery, create a stronger mobile shopping experience and configure buy more bundles to increase average order value.

Just as importantly, Shopify gave the Stellar team a much simpler system behind the scenes. Products, collections, orders, discounts and day-to-day store updates can now be managed through Shopify's clean, intuitive dashboard - no need to call on a developer to assist.

The Solution
  • WordPress and WooCommerce to Shopify migration
  • Shopify website design and development including custom development
  • Refreshed visual design
  • Clearer navigation and product discovery
  • Introduction of bundle app to increase average order value (AOV)
  • Conversion-focused product and collection pages
  • Mobile shopping optimisation
  • SEO redirects
  • Streamlined Shopify setup for easier day-to-day management
Results & Impact

The result is a faster, easier-to-use online store that gives Stellar Lighting a better foundation for growing its eCommerce business.

For the team, one of the biggest improvements has been simplicity. The Shopify dashboard makes managing the store more intuitive, without the maintenance and complexity they were experiencing on WordPress.

For customers, the experience is clearer and easier to shop, allowing Stellar's products to take centre stage.

A simpler website for the customer, and a simpler system for the team running it.

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