Gloot Nutrition - Shopify Redesign

Name: Gloot Nutrition - Shopify Redesign
Brand: Nutmeg Studio
Price: 1.00 USD
Availability: InStock

Gloot Nutrition - Shopify Redesign

A Shopify redesign for one of South Africa's top women's nutrition brands, replacing an outdated and difficult-to-manage store with a fast, fresh, mobile-first shopping experience built on Shopify 2.0.

glootnu.com

Gloot Nutrition had outgrown its Shopify theme.

The store was running on an older Shopify theme that wasn't compatible with the flexibility of modern Shopify 2.0. Sections were limited, making pages harder for the team to update and manage without developer input.

The experience on mobile also needed significant improvement. With 90% of traffic coming from moile, the store needed to feel quick and intuitive on a small screen, rather than simply being a desktop website adapted for mobile.

Performance was another concern, with slow loading times adding friction to the shopping experience.

We rebuilt the store on a modern Shopify 2.0 theme, giving Gloot Nutrition a faster, more flexible foundation and much more control over day-to-day content management.

The redesign took a genuinely mobile-first approach. Product discovery, navigation and the path to purchase were considered for the small screen first, creating a more app-like shopping experience that feels quick and easy to use.

The theme was extensively customised to reflect Gloot's established brand rather than relying on an off-the-shelf layout.

We also introduced product bundles, making it easier for customers to shop complementary products together while creating a natural opportunity to increase average order value.

What the data says post-launch:

Average order value increased 6.1%
Conversion rate improved by 19.4%
Mobile loading speed improved from 4,172 ms to 1,862 ms; desktop improved from 2,149 ms to 1,456 ms.

This project included:

Complete Shopify redesign on a modern 2.0 theme
Bespoke theme customisations to reflect the brand aesthetic
Mobile-first, app-like shopping
Faster, more streamlined storefront
Improved navigation and product discovery
Product bundles introduced to encourage larger basket sizes and increase average order value

The result is a faster, easier-to-shop Shopify store that feels much more at home on mobile, while giving the Gloot team a website they can confidently manage and scale.