Shopify Website

Name: True10
Brand: Nutmeg Studio
Price: 1.00 ZAR
Availability: InStock

True10

Elevated essentials meet modern minimalism — a thoughtfully designed Shopify store for a designer lingerie brand that believes less really is more.

true10.co.za

True10 isn’t your typical lingerie brand. Built on the idea that everyday essentials should look as good as they feel, the brand creates minimalist lingerie for women who care about quality, fit, and thoughtful design — not frills for the sake of it.

Lingerie shopping is personal. It needs to feel safe, private, and reassuring, while still carrying the sophistication of a modern fashion brand. The challenge was finding that balance — intimacy without awkwardness, simplicity without feeling bare.

We designed a minimalist Shopify store that puts the product front and centre, with just enough editorial detail to elevate the experience without getting in the way.

The focus was on creating a store that feels easy to shop, easy to trust, and easy to come back to.

Our approach included:

A clean, modern design that mirrors True10’s minimalist aesthetic and premium positioning.
Intuitive product browsing, with clear filtering, thoughtful size guides, and detail-driven product pages that answer questions before they’re asked.
A conversion-focused layout that removes friction and makes purchasing feel natural — not forced.
A mobile-first experience (because let’s be honest, most lingerie browsing happens on a phone, often late at night, from bed).
Strategic content placement, weaving the brand story, fit philosophy, and fabric details throughout the site to build confidence and connection.

The new True10 website delivers:

A digital experience that matches the care and quality behind the product.
Clear, confident product presentation that helps reduce hesitation (and returns).
A conversion-led structure that gently guides browsers to buyers, without pushy tactics or visual clutter.
A solid foundation for growth as the brand expands its range and audience.

The Result

True10 now has a digital home that feels calm, confident, and quietly beautiful. A store that builds trust with new customers, makes shopping feel easy, and supports the brand as it grows within the South African market.

Project scope: Shopify Essentials Package

Timeline: 3 weeks

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel