Shopify Website

Name: True10
Brand: Nutmeg Studio
Price: 1.00 ZAR
Availability: InStock

True10

Elevated essentials meet modern minimalism — a refined Shopify store for this designer lingerie brand.

true10.co.za

True10 isn't your typical lingerie brand. Founded on the belief that everyday essentials should be as beautifully designed as they are comfortable, True10 creates minimalist lingerie for women who value quality, thoughtful design, and pieces that actually fit well.

But their online presence wasn't reflecting the considered nature of their products. They needed a Shopify store that felt as refined and intentional as the lingerie itself — clean, confident, and easy to shop.

The challenge was to create a digital experience that balances the intimacy of lingerie shopping with the clarity and sophistication of a modern fashion brand. A clean, elegant store that makes customers feel confident in their purchase and excited to receive their order.

We built a minimalist Shopify store designed to let the product speak for itself — with just enough editorial polish to elevate the brand without overcomplicating the shopping experience.

Our approach focused on:

Clean, modern design that reflects the brand's minimalist aesthetic and premium positioning.

Intuitive product browsing with clear filtering, size guides, and detail-focused product pages.

Conversion-optimised layout to reduce friction and make purchasing feel natural and effortless.

Mobile-optimised design because most intimate apparel purchases happen on a phone, often late at night when customers are browsing from bed.

Strategic content placement — brand story, fit philosophy, and fabric details woven throughout the experience to build trust and connection.

The new True10 website provides:

A refined digital experience that matches the quality and thoughtfulness of the product itself.

Seamless mobile shopping optimised for the way intimate apparel is purchased — privately, thoughtfully, often on a phone.

Clear, confident product presentation to reduce hesitation and returns.

Conversion-focused structure designed to move browsers to buyers without pushy tactics or visual clutter.

A foundation for growth — built to scale as the brand expands its range and customer base.

The Result

True10 now has a digital home as considered and beautiful as the lingerie they sell — one that builds trust with new customers, makes shopping feel effortless, and supports the brand as they grow their presence in the South African designer lingerie market.

Project scope: Shopify Essentials Package

Timeline: 3 weeks

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel