Skip to product information
Jooce Supplements
  • Jooce Supplements
  • Jooce Supplements migration to Shopify
  • Jooce Supplements migration to Shopify
Jooce Supplements

Shopify Website

Jooce Supplements

Moving Jooce Supplements' website from WordPress/WooCommerce to Shopify and creating a bold, colourful, mobile-first eCommerce website. Now achieving above 4% conversion rates (which is excellent for a South African brand!).

joocesa.co.za

Watch me transform the product page:

About the project

Jooce Supplements has built a meaningful business helping South African women with hormonal health, but their WordPress/WooCommerce website was actively working against their growth.

The old site was a conversion killer. Slow loading speeds were hurting their return on ad spend, the website would crash during high transaction sales periods like Black Friday, and the outdated design wasn't optimised for mobile users (their primary audience).

Jooce needed a reliable platform that could handle their growth while making it easier for their team to manage day-to-day operations. They wanted to focus on helping women with PCOS, hormonal acne, and fertility issues — not wrestling with website crashes.
The strategy

Working closely with Jooce's team, we planned a complete migration from WordPress to Shopify that would solve their technical problems while positioning them for sustainable growth.

Our approach was built around three core principles: reliability during peak sales periods, mobile-first user experience, and empowering their team with independence.

We focused on creating a conversion-optimised shopping experience that builds trust through customer reviews and clear messaging about their approach to women's hormonal health.

The migration needed to preserve their existing SEO value while dramatically improving site performance and user experience — all while integrating seamlessly with their fulfillment partners for smoother operations.
Included
  • Complete WordPress to Shopify migration with zero downtime.
  • Mobile-first responsive design optimised for their primary mobile audience.
  • Comprehensive SEO optimisation including proper meta titles and descriptions for all pages, products and core collections.
  • Conversion rate optimisation throughout.
  • Trust-building elements and social proof integration throughout the shopping journey.
  • Bundle and bulk discount functionality to increase average order value.
  • Seamless integration with The Courier Guy and Braeze for efficient order fulfillment.
  • User-friendly admin interface enabling the team to make updates without developer dependency.
  • Performance optimisation for faster loading speeds and improved ROAS.
  • Crash-proof infrastructure that handles high-traffic sales periods reliably.

The result? A Shopify store that 100% supports Jooce's mission to help South African women achieve hormonal balance — with the reliability and performance to handle their ambitious growth plans.

Explore More Projects

Ready to love your website again?

 Start your project