Jooce Supplements

R1.00

Jooce Supplements

Shopify Website

Name: Jooce Supplements
Brand: Nutmeg Studio
Price: 1.00 ZAR
Availability: InStock

Jooce Supplements

From website crashes and conversion leaks to a fast, reliable Shopify store that competes and wins in a saturated market.

joocesa.co.za

Watch me transform the product page:

Jooce Supplements is a woman-owned South African brand dedicated to supporting women with hormonal health through targeted supplements for PCOS, hormonal acne and fertility.

Their business was growing, but their WordPress/WooCommerce website wasn't. In a saturated supplements market where competitors were outpacing them with slick, fast stores, Jooce's outdated eCommerce website was actively costing them sales.

The problems were compounding:

Slow loading speeds killed conversions. In a competitive market where customers compare multiple brands from their phones before buying, a sluggish site meant they were losing to faster competitors.

The site crashed during critical sales moments. High-traffic events—influencer mentions, ad campaigns, promotional periods—brought the site down, costing them revenue when demand was highest.

Mobile experience was an afterthought. Their core audience shops on phones, but the site felt clunky and dated on mobile. Competitors had app-like experiences; Jooce had pinch-and-zoom frustration.

Every update required a developer. Want to change a banner? Update product descriptions? Launch a promotion? The team was bottlenecked by technical dependency, slowing down their ability to respond to market opportunities.

The reality: Staying on WordPress meant falling further behind in an already crowded market. They needed a platform that could match the speed and sophistication of their best-funded competitors—without the enterprise price tag.

We migrated Jooce from WordPress to Shopify, transforming their store from a liability into a competitive advantage.

Our approach focused on three pillars: performance, conversion optimization, and team empowerment.

Platform migration for reliability

Moved from crash-prone WordPress/WooCommerce to Shopify's enterprise-grade infrastructure. No more lost sales during traffic spikes.

Mobile-first design philosophy

Designed on small mobile screens first to create an app-like shopping experience. Every element optimized for thumb-friendly navigation, quick decisions, and seamless checkout.

Conversion-first architecture

Fast-loading pages (under 3 seconds), trust-building elements prominently placed, streamlined product pages that guide customers to purchase without friction.

Team independence

Intuitive Shopify admin means the Jooce team can now update products, launch promotions, edit content, and manage orders themselves—no developer required.

SEO preservation + growth foundation

Protected existing search rankings during migration while implementing technical SEO improvements for future visibility.

Seamless operations

Integrated with The Courier Guy and Braeze for automated, efficient order fulfillment.

A store that competes—and converts

The new Shopify store gave Jooce the technical foundation to compete with larger, better-funded supplement brands:

✓ Above-average conversion rates driven by speed, strategic UX, and mobile optimization.

✓ Crash-proof infrastructure that stays reliable during influencer mentions, ad surges, and sales events.

✓ Mobile-first design that feels like an app—fast, intuitive, conversion-focused.

✓ Lightning-fast load times that keep customers engaged instead of bouncing to competitors.

✓ Team autonomy: updates, promotions, and content changes happen in minutes, not days.

✓ Scalable platform ready to handle growing ad spend and expansion plans.

The competitive edge

In a saturated market where milliseconds and mobile experience matter, Jooce now competes on equal technical footing with brands that have 10x their budget.

Their store doesn't let them down at crucial sales moments. It handles traffic spikes, converts mobile browsers, and empowers the team to move fast.

The impact

Jooce Supplements can now focus on their mission—helping women navigate PCOS, hormonal acne, and fertility challenges—without being held back by technical failures.

Their Shopify store isn't just functional. It's a growth engine built to scale alongside their ambitions.

Project scope: WordPress to Shopify migration + full redesign.

Focus: Mobile-first design, conversion optimization, team empowerment.

Package: Premium / custom Shopify

Timeline: 6 weeks

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel