Jooce Supplements

WordPress to Shopify migration, conversion optimisation and full rebuild

Jooce Supplements

Jooce Supplements

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Jooce Supplements

Shopify Website

Jooce Supplements

From website crashes, slow performance and conversion leaks to a fast, reliable and mobile-first Shopify eCommerce system that now achieves an above average conversion rate.

joocesa.co.za

Watch me transform the product page:

The Challenge

Jooce Supplements is an established South African wellness brand dedicated to supporting women with hormonal health through targeted health supplements for PCOS, hormonal acne and fertility.

Their business was growing, but their slow and outdated WooCommerce website was costing them sales.

The problems:

Slow loading speeds damaging conversions. In a competitive market where customers are quickly comparing multiple brands from their phones before buying, a sluggish site meant they were losing to faster competitors.

The site crashed during critical sales moments. High-traffic events - like influencer mentions, ad campaigns and promotional periods - brought the site down, costing them revenue when demand was highest.

Mobile experience was an afterthought. Jooce's core audience shops on phones, but the site felt clunky and outdated on mobile.

Every update required a developer. Whenever the team wanted to update content on the site, they needed to ask the developer. The team was bottlenecked by technical dependency, slowing down their ability to respond to market opportunities and manage their own store.

The reality: Staying on WordPress meant falling further behind. They needed a dedicated eCommerce platform that could match the speed and sophistication of leading competitors.

The Solution

We migrated Jooce from WordPress to Shopify, transforming their store from a liability into a competitive advantage.

Our approach focused on three pillars: performance, conversion optimisation, and team empowerment.

Platform migration for reliability

Moved from a crash-prone WordPress/WooCommerce system to Shopify's enterprise-grade infrastructure. No more lost sales during traffic spikes.

Mobile-first design philosophy

Designed on small mobile screens first to create an app-like shopping experience.

Conversion-first architecture

Fast-loading pages, trust-building elements, and streamlined product pages that guide customers to purchase without friction.

Team independence

The intuitive Shopify dashboard means the Jooce team can now confidently update products, launch promotions, edit content, and manage orders themselves—no developer required. This is empowering.

SEO preservation + growth foundation

Protected existing search rankings during migration while implementing technical SEO improvements for future visibility.

Seamless operations

Integrated with The Courier Guy and Braeze for automated, efficient order fulfillment.

Results & Impact

A store that competes and converts

The new Shopify store gave Jooce the technical foundation to compete with larger supplement brands:

Now achieving above-average conversion rates driven by speed, strategic UX, and mobile optimisation.

Crash-proof infrastructure that stays reliable during influencer mentions, ad surges and sales events.

Mobile-first design that feels like an app: fast, intuitive and conversion-focused.

Fast load times on Shopify that keep customers engaged instead of bouncing to competitors.

Team autonomy: updates, promotions, and content changes happen in minutes, not days.

Scalable platform ready to handle growing ad spend and expansion plans.

The competitive edge

In a saturated market where milliseconds and mobile experience matter, Jooce now competes on equal technical footing with competitors.

Their store doesn't let them down at crucial sales moments. It handles traffic spikes, converts mobile browsers, and empowers the team to move fast.

The impact

Jooce Supplements can now focus on their mission—helping women navigate PCOS, hormonal acne, and fertility challenges—without being held back by technical failures.

Their Shopify store isn't just functional. It's a growth engine built to scale alongside their ambitions.

Project scope: WordPress to Shopify migration + full redesign.

Focus: Mobile-first design, conversion optimization, team empowerment.

Package: Premium / custom Shopify

Timeline: 6 weeks

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