About

Welcome to Nutmeg Studio. I’m Meg Hodson, founder and Verified Shopify Partner since 2019.

I design and build Shopify stores that balance thoughtful design with clear, user-first structure - the kind that support sustainable growth.

Some turning points don’t feel dramatic at the time. They just quietly change everything.

Mine began in 2015, when I was asked to build a 200-product Shopify store for a local MTB shop in Pietermaritzburg. At the time, Shopify was still new in South Africa, with few resources to rely on. Most of my learning happened through trial, persistence and a refusal to settle for “good enough.”

That project took months to complete. There were moments of tears, frustration and doubt, but when the store finally launched, something clicked for me.

With my background in SEO, I helped the website rank for competitive search terms. Organic traffic soon became their main source of sales. Watching real orders come through (and seeing a small business grow because of work I’d done) gave me a deep sense of clarity. This was the work I wanted to do.

A decade later, I work with established brands, growing businesses, and thoughtful new launches. The work is often challenging and sometimes messy, but always meaningful. I get to build my business alongside raising my children, create every day, stay curious, and learn through every project and interaction.