About

Welcome to Nutmeg Studio — I’m Meg Hodson, founder and Verified Shopify Partner since 2019.

I design and build Shopify stores that balance considered design with clear structure — the kind that make shopping feel effortless and support real business growth.

Some turning points don’t feel dramatic at the time. They just quietly change everything.

Mine began in 2015, when I was asked to build a 200-product Shopify store for a local bike shop in Cape Town. At the time, Shopify was still new in South Africa, with few resources to rely on. Most of the learning happened through trial, persistence, and a refusal to settle for “good enough.”

The project took months. There were moments of frustration and doubt, but when the store finally launched, something clicked.

With my background in SEO, I helped the site rank for competitive search terms. Organic traffic quickly became their main source of sales. Watching real orders come through — and seeing a small business grow because of work I’d done — gave me a deep sense of clarity.

This was the work I wanted to do.

A decade later, I work with established brands, growing businesses, and thoughtful new launches. The work is often challenging and sometimes messy, but always meaningful. I get to build my business alongside raising my kids, create every day, stay endlessly curious, and learn through every project.