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Fruitful Vitamins

Shopify Website

Fruitful Vitamins

A professional digital home that builds trust from the first click — bright, airy and optimistic design for this new UK wellness brand.

About the project

When husband-and-wife team Talia and Graham were ready to launch Fruitful Vitamins, they faced the classic new brand challenge: convincing customers to trust a company they'd never heard of with their health and wellness.

In a saturated, skeptical supplement market, they needed instant credibility from the very first visit. Customers wanted detailed information about ingredients and benefits, but too much content creates overwhelming product pages that kill conversions.

Most vitamin websites either look like medical textbooks or use aggressive "miracle cure" marketing. Fruitful needed to feel trustworthy but approachable — professional without being clinical. And as a startup launching across UK and Ireland, they needed a foundation that could grow with them.

View the website live.

The strategy

Instead of another generic supplement store, we built a digital experience that solved trust and usability problems specifically for new wellness brands.

The approach centered on overcoming the trust barrier that stops customers from clicking "buy now." When your website design addresses specific customer concerns (Is this safe? Is this company legitimate? Will this actually work?), conversions follow naturally.

We focused on creating a clean, professional aesthetic that communicates quality without feeling cold, while balancing detailed product benefits with easy scanning and intuitive navigation.

Included
  • Trust-building design foundation with a bright, optimistic color palette that reflects wellness and vitality
  • Strategic certification placement and quality badges positioned where customers need reassurance
  • Conversion-focused product pages that balance detailed ingredient information with scannable layouts
  • Intuitive site navigation that guides customers naturally through their wellness journey
  • Streamlined checkout process that doesn't lose customers in unnecessary complexity
  • Growth-ready Shopify platform built to scale with inventory and sales volume across UK and Ireland
  • Email marketing automations to nurture new customers and build long-term relationships
  • Wholesale inquiry system to support B2B growth opportunities

The result? Talia and Graham can focus on growing their business instead of constantly explaining why customers should trust them — the website does that work for them.

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"

Cathy De Dominicis, Eden Perfumes

Phone displaying a jewelry product page with a gold bracelet on a white surface with decorative elements.

"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."

Victoria Bresler, Soul Design

Haven Botanical Shopify Website Redesign

"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"

Jen, Haven Botanical

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."

VDS Leathers

Soul of Africa WordPress Web Design Transformation

"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."

Richelle, Soul of Africa Travel

"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."

Maria, Braaiveld

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