Shopify Guides
Moving from WordPress to Shopify: three real-world migrations

Moving from WordPress to Shopify: three real-world migrations

|Megan Hodson
I work on quite a few WordPress to Shopify migrations. Usually, the conversation doesn't start with someone saying, "We want Shopify." It starts with frustration. The website is slow. Plugin...
The 5 most common conversion leaks I see in Shopify stores

The 5 most common conversion leaks I see in Shopify stores

|Megan Hodson
Short answer: the leaks I see most often aren't dramatic. Nothing is broken. Checkout works fine. What's usually happening instead is a large catalogue with no clear starting point, trust-building...
How do you get your Shopify products recommended by AI tools like ChatGPT?

How do you get your Shopify products recommended by AI tools like ChatGPT?

|Megan Hodson
ChatGPT recommends products it can read clearly and has good reason to trust. For a Shopify store, that comes down to three things: 1. Make sure the AI can access...
Is Shopify the right platform for skincare and beauty brands?

Is Shopify the right platform for skincare and beauty brands?

|Megan Hodson
If you sell skincare or beauty online and you're deciding where to build, the short answer is yes: Shopify is the platform I recommend for almost every brand in this...
Buyer psychology and the product details page: Designing pages that sell

Buyer psychology and the product details page: Designing pages that sell

|Megan Hodson
The problem I see with so many eCommerce stores is product pages that read like spec sheets. They list what the product is: name, price, a few photos, a paragraph of...
SEO deep dive: How to get your website cited in AI

SEO deep dive: How to get your website cited in AI

|Megan Hodson
A few months ago, I started receiving enquiries from people who told me that an AI assistant had recommended Nutmeg Studio. They'd asked ChatGPT or Claude something like "who's a...
Shopify vs WordPress: The Truth

Shopify vs WordPress: The Truth

|Megan Hodson
I've been designing and building websites on both Shopify and WordPress since 2015. I work with product brands and service businesses every day. The truth is: If you were to...
What is the buyer journey?

What is the buyer journey?

|Megan Hodson
The buyer journey is about understanding how someone gets to the point of buying your product. It encompasses buyer psychology, looking at what motivates someone to buy, what influences their...
WordPress to Shopify: 3 Brand Migration Success Stories

WordPress to Shopify: 3 Brand Migration Success Stories

|Megan Hodson
WordPress is a powerful content management system. But when it comes to eCommerce at scale — especially for brands with growth ambitions — it often becomes the obstacle to sustainable...
All dreams need a beginning

All dreams need a beginning

|Megan Hodson
I see this trend on Instagram where people are looking back to where they were in 2016…I’m going to write about this because 2016 was the year that sparked great...