The Hammersley Brothers, eCommerce Growth Strategists I’ve followed for years, use an analogy called The Busy Restaurant Test when assessing an eCommerce website. This simple yet powerful concept can help you understand...
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While WordPress-WooCommerce can be an effective solution for eCommerce websites, over time many store owners find themselves feeling frustrated and overwhelmed with their clunky WordPress system. Too many plugins, plugin...
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I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching...
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With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before...
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Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way...
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Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is...
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Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read...
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Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?...
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Launching a new Shopify store? Before you hit “publish,” it’s essential to make sure your website is ready to deliver a smooth, trustworthy and conversion-friendly experience from day one. This guide...
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Have you ever opened an SEO tutorial and felt your eyes glaze over? H1 tags. Backlinks. Alt text… it might as well be a foreign language. As a business owner,...
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If your website isn’t built on solid foundations, all the fancy features in the world won’t help. In this post I’m going to break down what actually makes a website work—and how...
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When launching an online store for your business, one of the biggest decisions you’ll make is choosing the right website platform. Two of the most popular options out there are Shopify and WordPress (which...
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