Help — My website isn’t getting any sales!
Help — My website isn’t getting any sales!
This is a question I get asked quite often. And I really get how frustrating this problem is -  you’ve poured time, money, and energy into your product range and... Read more...
One sentence that sells: How to write a product hook that stops the scroll
One sentence that sells: How to write a product hook that stops the scroll
Struggling to get people to read your product descriptions? Learn 5 types of product hooks that grab attention, spark desire, and guide shoppers to ‘Add to Cart.’ Perfect for small... Read more...
This is why businesses move from WordPress to Shopify (and never look back)
This is why businesses move from WordPress to Shopify (and never look back)
If you’ve been running your online store on WordPress for a while, you’ve probably felt it: that creeping frustration that managing your website feels harder than it should. Everything needs... Read more...
To pop up or not? How to use pop-ups without annoying your customers
To pop up or not? How to use pop-ups without annoying your customers
Pop-ups. Love them or hate them, they’re one of the fastest ways to grow your email list, but they can also feel intrusive if done wrong. In my experience, adding... Read more...
5 Shopify homepage tweaks that can instantly boost sales
5 Shopify homepage tweaks that can instantly boost sales
Your homepage is your store’s front door, and if it’s confusing or cluttered, customers walk right back out. In this post, I share 5 quick homepage tweaks you can make today... Read more...
Your Shopify store looks great on desktop. But is it losing sales on mobile?
Your Shopify store looks great on desktop. But is it losing sales on mobile?
You spent hours perfecting your website. It looks beautiful on your laptop. Clean layout, gorgeous images, compelling descriptions. But here's what most shop owners don't realize: over 70% of your... Read more...
The Busy Restaurant Test: Make Your Website Instantly Trustworthy
The Busy Restaurant Test: Make Your Website Instantly Trustworthy
Why do some websites feel more inviting than others? Using the Busy Restaurant Test, learn how to make your site look active, trustworthy, and full of happy customers. Discover practical... Read more...
Guide to moving your online shop from WordPress to Shopify
Guide to moving your online shop from WordPress to Shopify
If you’ve been running your online store on WordPress + WooCommerce, you’ve probably experienced the highs and lows. It can work beautifully, until it doesn’t. Too many plugins slowing things... Read more...
What I learned about eCommerce websites while shopping for skincare on my phone
What I learned about eCommerce websites while shopping for skincare on my phone
I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching... Read more...
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before... Read more...
The magical conversion formula: How one brand turned me from stranger to customer
The magical conversion formula: How one brand turned me from stranger to customer
Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way... Read more...
Shopify just made running an online store way easier – here’s how
Shopify just made running an online store way easier – here’s how
Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is... Read more...