The busy restaurant test and how it applies to your website
The busy restaurant test and how it applies to your website
The Hammersley Brothers, eCommerce Growth Strategists I’ve followed for years, use an analogy called The Busy Restaurant Test when assessing an eCommerce website. This simple yet powerful concept can help you understand... Read more...
Guide to moving your online shop from WordPress to Shopify
Guide to moving your online shop from WordPress to Shopify
While WordPress-WooCommerce can be an effective solution for eCommerce websites, over time many store owners find themselves feeling frustrated and overwhelmed with their clunky WordPress system.  Too many plugins, plugin... Read more...
What I learned about eCommerce websites while shopping for skincare on my phone
What I learned about eCommerce websites while shopping for skincare on my phone
I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching... Read more...
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before... Read more...
The magical conversion formula: How one brand turned me from stranger to customer
The magical conversion formula: How one brand turned me from stranger to customer
Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way... Read more...
Shopify just made running an online store way easier – here’s how
Shopify just made running an online store way easier – here’s how
Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is... Read more...
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read... Read more...
How to create compelling product descriptions that convert browsers to buyers on Shopify
How to create compelling product descriptions that convert browsers to buyers on Shopify
Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?... Read more...
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
Launching a new Shopify store? Before you hit “publish,” it’s essential to make sure your website is ready to deliver a smooth, trustworthy and conversion-friendly experience from day one. This guide... Read more...
Intuitive SEO is a kinder and simpler way to grow your online store organically
Intuitive SEO is a kinder and simpler way to grow your online store organically
Have you ever opened an SEO tutorial and felt your eyes glaze over? H1 tags. Backlinks. Alt text… it might as well be a foreign language. As a business owner,... Read more...
Fancy websites don’t sell—But THIS will
Fancy websites don’t sell—But THIS will
If your website isn’t built on solid foundations, all the fancy features in the world won’t help. In this post I’m going to break down what actually makes a website work—and how... Read more...
Why I believe Shopify is a better solution than WordPress for your eCommerce website
Why I believe Shopify is a better solution than WordPress for your eCommerce website
When launching an online store for your business, one of the biggest decisions you’ll make is choosing the right website platform. Two of the most popular options out there are Shopify and WordPress (which... Read more...