To pop up or not? How to use pop-ups without annoying your customers
To pop up or not? How to use pop-ups without annoying your customers
Pop-ups. Love them or hate them, they’re one of the fastest ways to grow your email list, but they can also feel intrusive if done wrong. In my experience, adding... Read more...
5 Shopify homepage tweaks that can instantly boost sales
5 Shopify homepage tweaks that can instantly boost sales
Your homepage is your store’s front door, and if it’s confusing or cluttered, customers walk right back out. In this post, I share 5 quick homepage tweaks you can make today... Read more...
Your Shopify store looks great on desktop. But is it losing sales on mobile?
Your Shopify store looks great on desktop. But is it losing sales on mobile?
You spent hours perfecting your website. It looks beautiful on your laptop. Clean layout, gorgeous images, compelling descriptions. But here's what most shop owners don't realize: over 70% of your... Read more...
The Busy Restaurant Test: Make Your Website Instantly Trustworthy
The Busy Restaurant Test: Make Your Website Instantly Trustworthy
Why do some websites feel more inviting than others? Using the Busy Restaurant Test, learn how to make your site look active, trustworthy, and full of happy customers. Discover practical... Read more...
Guide to moving your online shop from WordPress to Shopify
Guide to moving your online shop from WordPress to Shopify
If you’ve been running your online store on WordPress + WooCommerce, you’ve probably experienced the highs and lows. It can work beautifully, until it doesn’t. Too many plugins slowing things... Read more...
What I learned about eCommerce websites while shopping for skincare on my phone
What I learned about eCommerce websites while shopping for skincare on my phone
I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching... Read more...
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)
With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before... Read more...
The magical conversion formula: How one brand turned me from stranger to customer
The magical conversion formula: How one brand turned me from stranger to customer
Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way... Read more...
Shopify just made running an online store way easier – here’s how
Shopify just made running an online store way easier – here’s how
Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is... Read more...
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read... Read more...
How to create compelling product descriptions that convert browsers to buyers on Shopify
How to create compelling product descriptions that convert browsers to buyers on Shopify
Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?... Read more...
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
Launching a new Shopify store? Before you hit “publish,” it’s essential to make sure your website is ready to deliver a smooth, trustworthy and conversion-friendly experience from day one. This guide... Read more...