Shopify Guides
How I can tell your Shopify store was built by someone who doesn't understand eCommerce

How I can tell your Shopify store was built by someone who doesn't understand eCommerce

|Megan Hodson
There are certain things I notice when I land on an online store. I've been designing Shopify websites since 2015, and after looking at hundreds of stores, you start to...
What should a Shopify redesign actually improve?

What should a Shopify redesign actually improve?

|Megan Hodson
When businesses think about redesigning their Shopify store, the first things that usually come to mind are visual. A new theme, a more modern homepage, an elevated design they're excited...
How does design influence conversions?

How does design influence conversions?

|Megan Hodson
A beautiful website doesn't necessarily mean a successful eCommerce business. I've seen beautifully designed online stores struggle to generate sales, while "ugly" websites perform remarkably well. So, how much does...
Moving from WordPress to Shopify: three real-world migrations

Moving from WordPress to Shopify: three real-world migrations

|Megan Hodson
I work on quite a few WordPress to Shopify migrations. Usually, the conversation doesn't start with someone saying, "We want Shopify." It starts with frustration. The website is slow. Plugin...
The 5 most common conversion leaks I see in Shopify stores

The 5 most common conversion leaks I see in Shopify stores

|Megan Hodson
Short answer: the leaks I see most often aren't dramatic. Nothing is broken. Checkout works fine. What's usually happening instead is a large catalogue with no clear starting point, trust-building...
How do you get your Shopify products recommended by AI tools like ChatGPT?

How do you get your Shopify products recommended by AI tools like ChatGPT?

|Megan Hodson
ChatGPT recommends products it can read clearly and has good reason to trust. For a Shopify store, that comes down to three things: 1. Make sure the AI can access...
Is Shopify the right platform for skincare and beauty brands?

Is Shopify the right platform for skincare and beauty brands?

|Megan Hodson
If you sell skincare or beauty online and you're deciding where to build, the short answer is yes: Shopify is the platform I recommend for almost every brand in this...
Buyer psychology and the product details page: Designing pages that sell

Buyer psychology and the product details page: Designing pages that sell

|Megan Hodson
The problem I see with so many eCommerce stores is product pages that read like spec sheets. They list what the product is: name, price, a few photos, a paragraph of...
SEO deep dive: How to get your website cited in AI

SEO deep dive: How to get your website cited in AI

|Megan Hodson
A few months ago, I started receiving enquiries from people who told me that an AI assistant had recommended Nutmeg Studio. They'd asked ChatGPT or Claude something like "who's a...
Shopify vs WordPress: The Truth

Shopify vs WordPress: The Truth

|Megan Hodson
I've been designing and building websites on both Shopify and WordPress since 2015. I work with product brands and service businesses every day. The truth is: If you were to...