From website crashes and conversion leaks to a fast, reliable Shopify store that competes and wins in a saturated market.

30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance.

A DIY store rebuilt to look the part, earn trust and sell to wholesale buyers, with a 500% lift in sales inside three months.

A WordPress-to-Shopify migration and rebuild for an artisanal South African candle brand

From a sluggish and outdated WordPress website to a fast and elegant Shopify eCommerce system that matches the artistry of the candles and brings retail and wholesale together in one place.

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

Shopify website reveal for Heirloom Perfumery. It’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.

A minimal and beautifully-considered Shopify eCommerce website for Alison Schmidt Jewellery Design.

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

Elevated essentials meet modern minimalism — a thoughtfully designed Shopify store for a designer lingerie brand that believes less really is more.

A refined digital gallery for this acclaimed South African sculptor and visual artist.

A modern expression of a timeless craft — a premium, heritage-inspired Shopify website for this new Cape Town whisky brand.

A professional digital home that builds trust from the first click — bright, airy and optimistic design for this new UK wellness brand.