Elevated essentials meet modern minimalism — a refined Shopify store for this designer lingerie brand.

Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance.

A refined digital gallery for this acclaimed South African sculptor and visual artist.

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

A modern expression of a timeless craft — a premium, heritage-inspired Shopify website for this new Cape Town whisky brand.

A professional digital home that builds trust from the first click — bright, airy and optimistic design for this new UK wellness brand.

Delicate details and thoughtful design choices shaped Home Theo’s new Shopify website. From the whimsical tones to the serif typography, each element was carefully chosen to reflect the brand’s warmth, charm and creativity.