An intensive Shopify rebuild for an award-winning clean skincare brand

From a capable but generic store that undersold its products, to a refined, conversion-first Shopify experience that reflects the quality in every formula — and guides customers confidently from browsing to buying.

From website crashes and conversion leaks to a fast, reliable Shopify store that competes and wins in a saturated market.

30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance.

WordPress to Shopify Migration

A WooCommerce to Shopify migration for an EU-based MX apparel brand; moving off a slow, plugin-heavy website and onto a platform built to sell globally and run smoothly.

A DIY store rebuilt to look the part, earn trust and sell to wholesale buyers, with a 500% lift in sales inside three months.

A WordPress-to-Shopify migration and rebuild for an artisanal South African candle brand

From a sluggish and outdated WordPress website to a fast and elegant Shopify eCommerce system that matches the artistry of the candles and brings retail and wholesale together in one place.

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

Shopify website reveal for Heirloom Perfumery. It’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.

A minimal and beautifully-considered Shopify eCommerce website for Alison Schmidt Jewellery Design.