30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance.

From website crashes and conversion leaks to a fast, reliable Shopify store that competes and wins in a saturated market.

Elevated essentials meet modern minimalism — a thoughtfully designed Shopify store for a designer lingerie brand that believes less really is more.

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

A refined digital gallery for this acclaimed South African sculptor and visual artist.

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

A modern expression of a timeless craft — a premium, heritage-inspired Shopify website for this new Cape Town whisky brand.

A professional digital home that builds trust from the first click — bright, airy and optimistic design for this new UK wellness brand.

Delicate details and thoughtful design choices shaped Home Theo’s new Shopify website. From the whimsical tones to the serif typography, each element was carefully chosen to reflect the brand’s warmth, charm and creativity.