Haven Botanical Shopify Website Redesign

Haven Botanical

R1.00
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Haven Botanical Shopify Website Redesign

Shopify Website

Haven Botanical

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

templem.com.au

Note - Haven has since rebranded to Templem

Watch me transform the product page:

About the project

Haven Botanical creates breathtaking floral arrangements, but their website was working against them. Despite having gorgeous, magazine-worthy products, their online store looked low quality and didn't provide a smooth shopping experience.

The beautiful flower arrangements looked ordinary online due to poor photo presentation and cramped layouts. Multiple call-to-action buttons created decision paralysis, while trust barriers at checkout caused last-minute cart abandonment. Most critically, their clunky mobile experience was costing them sales when flower purchases are often spontaneous mobile decisions.

Haven needed a website that worked as hard as they do — removing every barrier between "I love this arrangement" and "Order placed."

View the website live.

The strategy

Instead of a cosmetic refresh, Haven Botanical needed a conversion-focused redesign that solved real shopping friction.

We focused on customer behavior psychology: when your website design aligns with how people actually shop for flowers, conversion rates improve naturally. Every design decision was made to guide customers smoothly from browsing to purchasing, with particular attention to the mobile experience where most flower buying happens.

The approach centered on letting the flowers be the hero while eliminating decision paralysis and building trust at crucial moments in the customer journey.

Included
  • Product page transformation with simplified layouts that showcase the artistry of each arrangement
  • Single, prominent "Add to Cart" button to eliminate decision paralysis
  • Strategic trust signals including payment logos and same-day delivery badges placed where customers need reassurance
  • Mobile-first redesign that works beautifully on phones where most purchases happen
  • Streamlined navigation that guides customers naturally toward purchase
  • Complementary product suggestions to increase average order value
  • Clear pricing and delivery information prominently displayed above the fold
  • Enhanced checkout flow with visible payment options and delivery details

The result? Jen and her team now have a website that converts browsers into buyers, with customers able to easily browse, fall in love with arrangements, and complete purchases without friction.

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Why work with me

I'm Meg Hodson — founder of Nutmeg Studio, and a Verified Shopify Expert since 2019. I'm the designer product-based brands work with when they need a Shopify store that balances beauty with strategy and converts browsers into buyers.

Nearly a decade of Shopify expertise:
With verified expert status and deep platform knowledge, I've seen the evolution of eCommerce best practices. I know what works, what doesn't, and how to build stores that grow with your business without the constant workarounds and limitations of other platforms.

Conversion-focused design:
These aren't just visually polished stores — they're carefully considered systems where each decision is made with sales and user experience in mind. Your store needs to make shopping feel effortless and buying feel natural.

Strategic content thinking:
With a background in communications, publishing, and copywriting, I think beyond layout and aesthetics. My editing and content structuring experience ensures your store speaks your brand's language, tells your story with clarity, and guides customers toward purchase in a way that feels intuitive rather than forced.

Technical expertise you can trust:
From SEO optimisation to app integrations to shipping logistics, I handle the complexity so you can focus on running your business.

Collaborative approach:
I get to know your business deeply to provide customised solutions that leverage your unique advantages.

Support beyond launch:
I'm invested in your long-term success, not just project completion. Tutorial videos, ongoing guidance, and honest recommendations mean you're never left wondering how to manage your store.

Book a free discovery call