Haven Botanical

Haven Botanical

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Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
  • Haven Botanical
Haven Botanical
Shopify RedesignFlowers

Shopify Website

Haven Botanical

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

templem.com.au

Note - Haven has since rebranded to Templem

Watch me transform the product page:

About the project

Haven Botanical creates breathtaking floral arrangements, but their website was working against them. Despite having gorgeous, magazine-worthy products, their online store looked low quality and didn't provide a smooth shopping experience.

The beautiful flower arrangements looked ordinary online due to poor photo presentation and cramped layouts. Multiple call-to-action buttons created decision paralysis, while trust barriers at checkout caused last-minute cart abandonment. Most critically, their clunky mobile experience was costing them sales when flower purchases are often spontaneous mobile decisions.

Haven needed a website that worked as hard as they do — removing every barrier between "I love this arrangement" and "Order placed."

View the website live.
The strategy

Instead of a cosmetic refresh, Haven Botanical needed a conversion-focused redesign that solved real shopping friction.

We focused on customer behavior psychology: when your website design aligns with how people actually shop for flowers, conversion rates improve naturally. Every design decision was made to guide customers smoothly from browsing to purchasing, with particular attention to the mobile experience where most flower buying happens.

The approach centered on letting the flowers be the hero while eliminating decision paralysis and building trust at crucial moments in the customer journey.
Included
  • Product page transformation with simplified layouts that showcase the artistry of each arrangement
  • Single, prominent "Add to Cart" button to eliminate decision paralysis
  • Strategic trust signals including payment logos and same-day delivery badges placed where customers need reassurance
  • Mobile-first redesign that works beautifully on phones where most purchases happen
  • Streamlined navigation that guides customers naturally toward purchase
  • Complementary product suggestions to increase average order value
  • Clear pricing and delivery information prominently displayed above the fold
  • Enhanced checkout flow with visible payment options and delivery details

The result? Jen and her team now have a website that converts browsers into buyers, with customers able to easily browse, fall in love with arrangements, and complete purchases without friction.

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