Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance — while giving their team more flexibility and control through Shopify’s 2.0 functionality.

www.afrogem.co.za

A minimal and beautifully-crafted Shopify website for Alison Schmidt Jewellery Design.

alischmidt.co.za

Moving a decor brand from Wix to Shopify. Return on investment achieved in just 1.5 months after launch – the new website paid for itself almost immediately through increased sales efficiency.

arrangestudio.co.za/collections/paradise-lights

The result - A vibrant, appetizing Shopify website for Bags of Bites that clearly communicates what the brand sells, builds immediate trust, and guides visitors naturally toward purchase. The new design captures the joy and quality of their artisanal products while making it effortless for customers to browse, choose, and buy.

bagsofbites.co.za

30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.

edenperfumesco.za

A WordPress-to-Shopify migration and rebuild for an artisanal South African candle brand

From a sluggish and outdated WordPress website to a fast and elegant Shopify eCommerce system that matches the artistry of the candles and brings retail and wholesale together in one place.

etherealcandlecrafters.com

A gently beautiful, calming, and conversion-ready WordPress website for For Life Longevity, a wellness and longevity practice based in Cape Town.

www.forlifelongevity.com

A professional digital home that builds trust from the first click — bright, airy and optimistic design for this new UK wellness brand.

fruitfulvitamins.com

54% improvement in conversion rates — now consistently achieving 6-8% (exceptional for eCommerce).

templem.com.au

Note - Haven has since rebranded to Templem

Shopify website reveal for Heirloom Perfumery. It’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.

heirloomperfumery.com

Delicate details and thoughtful design choices shaped Home Theo’s new Shopify website. From the whimsical tones to the serif typography, each element was carefully chosen to reflect the brand’s warmth, charm and creativity. A joyful project to work on and a beautiful result for this new business.

hometheo.co.za

From website crashes, slow performance and conversion leaks to a fast, reliable and mobile-first Shopify eCommerce system that now achieves an above average conversion rate.

joocesa.co.za

Naki New Zealand, one of the world’s most refined and potent mānuka  honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.

nakinewzealand.com

A DIY store rebuilt to look the part, earn trust, and sell to wholesale buyers, with a 500% lift in sales inside three months.

nuerahealth.co.za

The result: A luxurious, refined online space that mirrors Roho Heritage Jewellery's essence and craftsmanship — now serving as a solid foundation for international expansion.

rohoheritage.com

150% improvement in conversion rate – transforming a website that didn't reflect their mission into one that truly captures the heart and soul of their business. The new design gives the team confidence while making it effortless for customers to connect with and support their artisan community.

souldesign.co.za

The result: A modern, user-friendly website that celebrates 10 years of creating unforgettable journeys — inspiring visitors to explore, inquire, and dream about African adventures.

soulofafricatravel.com