Shopify Services
eCommerce Website Audit
This eCommerce Website Audit is a conversion-focused user experience (UX) review of your online store, designed to identify friction, confusion, and missed opportunities across your homepage, product pages, navigation, mobile experience and checkout.
This audit gives you clarity, direction, and a practical action plan — without committing to a website glow-up or redesign.
What’s Included
You’ll receive three deliverables:
1. Written UX Audit Report
- A detailed, structured report covering:
- Homepage UX & first impressions
- Product page clarity, trust & add-to-cart experience
- Navigation & product discovery
- Mobile UX (homepage + product pages)
- Checkout trust & friction points
The report highlights:
- What’s working
- What’s hurting conversions
- What's hurting clarity
- What's hurting trust / legitimacy
- Where shoppers are likely getting confused or stuck
2. Video Walkthrough Review
A personalised screen-recorded video where I walk you through:
- Your website from a real shopper’s perspective
- Key issues and missed opportunities
- Why certain elements are likely costing you sales
This makes the feedback easy to understand and actionable — even if you’re not technical.
3. Prioritised Action List
- A clear, prioritised task list outlining:
- What to fix first
- What will have the biggest impact
- Which improvements are quick wins vs longer-term
The strategic website audit is ideal if you’re planning to:
- Improve your website yourself
- Brief your web developer or designer
- Decide whether a website redesign is worth the investment
Who This Audit Is For
This service is ideal if you:
✓Want to optimise your eCommerce website to get more sales
✓Are driving traffic (ads, social, email) but sales / ROI feels too low
✓Have an outdated theme or website
✓Feel unsure whether your website is the real problem
✓Want expert clarity before spending money on ads, a redesign or a platform migration
What This Audit Is Not
- Not automated
- Not generic
- Not a surface-level checklist
This is a manual, expert UX review based on real buying behaviour, mobile-first principles, and eCommerce best practices.
Turnaround & Delivery
Delivered within 5–7 business days
Includes:
- Written UX audit report (PDF)
- Video review
- Actionable task list
No contracts. No upsells required.
Many clients use this audit as the first step before a website redesign — but it’s just as valuable on its own.
Ready for Clarity?
If you suspect your website could be working harder for your business, this audit will show you exactly where the gaps are — and how to close them.
Purchase the eCommerce Website Audit:
What happens after purchase
Confirmation & intake form
After checkout, you’ll receive a confirmation email with a short intake form to complete.
Website review
I review your Shopify store across desktop and mobile, focusing on clarity, usability, trust, and conversion.
Audit delivery
Within 5–7 business days, you’ll receive:
✓A written UX audit report (PDF)
✓A personalised video walkthrough
✓A prioritised action list
Next steps (optional)
Use the recommendations yourself, share them with your developer, or explore working together further — no obligation.
Questions before purchasing? Email meg@nutmegstudio.co.za.
She transformed our website!
Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.
Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure
The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.
In love with our new store
Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.
A pleasure to work with
It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.
She elevated our business to represent where we are today
We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.
I highly recommend Meg for her professional approach which included prompt turnaround times and clear communication and assistance at every turn
Having a website that is informative, appealing and has good SEO is a game changer for any business and Meg is the right person to get the job done.
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