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Roho Heritage Jewellery
  • Roho Heritage Jewellery
  • Roho Heritage Jewellery
  • Roho Heritage Jewellery
Roho Heritage Jewellery

Shopify Website

Roho Heritage Jewellery

The result: A luxurious, refined online space that mirrors Roho Heritage Jewellery's essence and craftsmanship — now serving as a solid foundation for international expansion.

Watch me give this site a glow up:

About the project

When you're selling niche, high-end heritage jewellery, your website needs to reflect the value and quality of your range while building instant trust with discerning customers.

Roho's old website failed at this. Despite offering beautiful, heartfelt pieces that pull on heartstrings, the online experience didn't communicate the luxury and craftsmanship behind each piece. For a woman-owned brand preparing to invest in paid advertising and expand into international markets, this disconnect was holding back growth.

Holly needed a website that would exude simple, handcrafted luxury — one that would appeal to her ideal customers and convert the increased traffic from her marketing investments.
The strategy

Our goal was clear: create a more luxurious and refined online space that mirrored Roho's essence and craftsmanship, building emotional connections from the moment visitors arrived.

We fully embraced Roho's gorgeous heartfelt video and product imagery, using these assets to build sentiment throughout the design. After all, this is a product range that pulls on heartstrings — the website design needed to amplify this emotional connection.

The approach centered on letting the jewelry be the hero while creating an overall experience that felt both luxurious and simple, preparing the foundation for Holly's expansion into new international markets.
Included
  • Homepage hero video that autoplays to visually tell Roho's story from the first moment of arrival
  • Elegant, timeless typography that communicates quality and refinement
  • Welcoming color palette carefully chosen to reflect the brand's heartfelt essence
  • Delicate layouts that showcase each piece of jewellery with the attention it deserves
  • Curated imagery selection that builds emotional connections throughout the customer journey
  • User experience optimization to guide customers naturally from browsing to purchase
  • Email marketing design and optimization to nurture relationships with customers
  • International expansion preparation making use of Shopify's localization features
  • Ongoing Shopify support and coaching to empower Holly's team

The result? A website that beautifully communicates the essence of Roho's heartfelt and authentic jewellery range, creating the perfect foundation for Holly's vision of international growth.

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