Shopify Website Redesign Service | High-Converting Store Makeovers

Shopify website design for Eden Perfumes in South Africa

Your store should reflect where your brand actually is

A Shopify redesign for established brands who've outgrown what they have without starting from scratch.

Price Guide: R48,000 | $3,300 USD · 4–8 weeks

Custom quote provided after scoping your project.

Trusted by established Shopify brands in beauty, wellness, lifestyle and food & beverage — including brands doing 7+ figure months.

Beauty and conversions

Considered design

Built on Shopify

Most established brands have a version of the same problem.

The brand has matured and the products are strong. But the store is still stuck in an earlier chapter; and every time you send someone to the website, you feel it. Something's off. It might be the design, the structure, or just a general sense that it doesn't reflect the business you've built.

That gap costs more than people realise. Not just in sales, but in how the brand is perceived.

A redesign fixes that without the cost or disruption of rebuilding from scratch.

Book a discovery call

Beauty and conversions

Trusted by brands doing 6 & 7 figure months

What's getting in the way

Your brand has grown. Your store hasn't kept up with the evolution.
It looks dated and feels confusing, which quietly undermines trust with visitors before they've even discovered your products.

Traffic is there, but sales aren't where you want them to be.
Something in the structure, design or flow is losing people before they convert.

Something feels off and you can't quite place it.
Your store is technically functional, but it feels cluttered, inconsistent and hard to navigate. You know it could be better, but you're not sure where or how to start.

More than half your customers are on mobile.
A clumsy mobile experience damages sales, especially if you're investing significantly in paid ads.

Strategic Planning & Architecture
Before anything is designed, we map how your store sells — product structure, navigation, and the decisions that either build trust or quietly lose it. The design follows that thinking, not the other way around.

Complete Store Redesign & Development
Every page redesigned from the ground up — homepage, collection pages, product template, and supporting pages. Not a theme refresh. A considered rebuild of how your store looks, feels, and sells.

Mobile Optimisation
The same level of care on mobile as on desktop. Every page tested and refined across devices — not an afterthought.

SEO Preservation
Your existing rankings are protected throughout. Clean implementation, proper redirects, on-page SEO maintained — so the redesign strengthens what's already working, not disrupts it.

App & Integration Review
We assess what's working, what isn't, and what's missing. The right apps for your specific setup — not a default stack applied to every project.

2 Rounds of Revisions
One round during the build, one before launch. Space to refine and make sure the result is exactly right.

Training & Handover
A full walkthrough of your redesigned store, plus written guidance to refer back to when you need it.

30 Days Post-Launch Support
A full month of email and WhatsApp support after launch. The questions that come up once you're live matter just as much as the ones before it.

Price Guide: R48,000 | $3,300 USD

Final pricing is confirmed during your clarity call, based on the specific scope and complexity of your project.

10% prepayment to reserve your project start date
50% due on project kickoff
40% balance due in the week prior to launch

Payment via EFT (South African clients) or online card payment.

Studio availability is limited, with bookings typically filling 1–2 months in advance. Getting in touch early is worth it.

Enquire Now

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

A Shopify expert

Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.

— Victoria Bresler, Soul Design

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

Absolutely loved working with Meg!

Would recommend her services to other brands. Thank you very much for all of your help!

— Jooce Supplements South Africa

This is the right move if...

✓ You're already on Shopify. This is a refinement of what's there; not a platform migration or a full website rebuild.

✓ Your catalogue is reasonably focused, without complex integrations, subscriptions, or wholesale tiers.

✓ Your brand has evolved but your store is still living in an earlier version.

✓ You want design that's considered, not just functional. Where beautiful aethetics and strategy are not in conflict.

✓ You're ready to treat this as an investment in your brand, your customer experience, and your revenue.

✓ You have — or are open to refining — your product imagery and content. A redesigned store is only as strong as what's inside it.

This package works within a defined scope. If any of these apply, the Expert Partnership is likely a better fit:
— Your catalogue has grown significantly or involves real complexity
— You need custom integrations — subscriptions, wholesale, multi-currency
— You're migrating from another platform
— The store needs a full rebuild, not a refinement

Not sure which one fits? Book a free call — it's usually clear within 20 minutes.

Not ready to commit to an eCommerce website redesign?

A strategic website audit gives you a clear picture of what's holding your store back — and exactly what to do about it — before you commit to anything larger.

Learn more

Nutmeg Studio Shopify eCommerce web design

About the studio

I'm Meg Hodson, founder of Nutmeg Studio and a Verified Shopify Partner since 2019. I work with established Shopify brands that are ready for a store that reflects the quality of what they've built: designed with care and thoughtfully structured to convert.

After nearly a decade working with Shopify, I understand how design, structure and usability shape both perception and performance. I don't design for trends. Each decision is grounded in how customers actually shop: what builds trust, what creates hesitation and what tips the balance toward buying.

My background in communications means I think about how value is communicated, not just how a page looks. The goal is always a store that feels coherent, considered and easy to buy from.

I'm honest about scope. Sometimes a focused refresh is all you need. Sometimes a full redesign is the right call. Part of my job is helping you figure out which one, without any pressure either way.

Reach out:
Email: meg@nutmegstudio.co.za
WhatsApp: 064 652 7428

Book a free discovery call

Recent Shopify Redesigns

Shopify eCommerce websites designed and developed by Nutmeg Studio

Haven Botanical

See the results

Afrogem

See the results

Bags of Bites

See the results

Eden Perfumes

See the results

Ready to transform your Shopify store?

Step 1: Book a clarity call

We'll discuss your current store, conversion challenges, and goals to determine which package is the right fit.

Step 2: Audit, strategise, redesign

We move through the process over 2-6 weeks (depending on package) — with you involved at key milestones.

Step 3: Launch and watch sales improve

Your redesigned store goes live, you get training, and you finally have a store that works as hard as you do.

Please note that studio availability is limited, with bookings typically filling 1–2 months in advance. We encourage you to get in touch early to reserve your spot.

Book a clarity call

Fill in the form below to book a complimentary clarity call.

FAQs

You could — but themes are templates, not strategies. Installing a new theme without understanding conversion principles, user experience design, and eCommerce psychology usually creates more problems than it solves. You'll end up with a different-looking store that still doesn't convert.

The Full Redesign Package can include theme migration if your current theme is genuinely limiting. I'll assess during the audit and recommend the best path forward. If a new theme is needed, budget an additional R4,000-R8,000 for the premium theme license.

A: The Light Glow Up focuses only on homepage and product page design. The Full Redesign includes app audit and recommendations, and I can integrate 2-3 essential apps. Advanced features like subscription platforms, B2B portals, or complex custom functionality would require a separate custom project quote.

A: We can discuss add-ons or move to a custom project scope.

A: You'll need to provide your website content, approve the design direction, and be available for check-ins. But I handle all the technical heavy lifting and development.

A: I typically book 2-4 weeks out. Once you pay your deposit, we'll schedule your kickoff date based on current availability.

A: You're equipped to manage your store independently. If you need ongoing support after that, I offer hourly support at R750/hour (1-hour minimum) or monthly retainer packages for brands who want continued partnership.

Book a clarity call and we'll discuss your specific situation. Generally: if your main issue is homepage and product page conversion, the Light Glow Up is perfect. If you have navigation issues, unclear site structure, poor mobile experience, or need a comprehensive overhaul, the Full Redesign is the better investment.