Shopify Website Redesign
Your store works — but it’s no longer doing enough of the heavy lifting.
This is a strategic Shopify redesign for brands that want their store to feel clearer, more considered, and easier to buy from. We keep what’s already working, refine what isn’t, and align the experience with the quality of your products — so the site supports sales rather than holding them back.
She transformed our website!
Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.
A Shopify expert
Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.
In love with our new store
Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.
A pleasure to work with
It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.
She elevated our business to represent where we are today
We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.
Absolutely loved working with Meg!
Would recommend her services to other brands. Thank you very much for all of your help!
A store that’s out of alignment — not broken
Most Shopify stores don’t fail because something is fundamentally wrong. They struggle because the experience has become layered, inconsistent, or outdated as the business has grown.
Navigation feels clunky. Mobile is harder to use than it should be. The design no longer reflects the brand you’ve built.
My redesign process focuses on clarity: simplifying structure, improving usability, and refining how products and content are presented — without disrupting what already works.
Two packages designed for where you are right now
The Light Glow Up
R15,000 / $980 USD
Best for: Stores with a solid theme that need focused refinement on the pages that matter most.
Your homepage and product pages do most of the work when it comes to conversions. This package improves clarity, flow, and usability on those key touchpoints — delivering impact without a full rebuild.
What's Included
What’s included:
- Homepage redesign
- Product page refinements
- UX and layout improvements
- Mobile usability optimisation
- Light design refresh using your existing theme
The Full Shopify Redesign Experience
Investment from R35,000 / $2,300 USD
Best for: Stores ready for a complete strategic and creative overhaul.
If your site feels outdated, confusing, or misaligned with your brand, this package delivers a full redesign — from structure and navigation through to visual refinement and execution.
What's Included
✓ Complete user experience audit
Deep dive into your current store: what's working, what's broken, where customers are getting stuck, and where opportunities are hiding.
✓ Competitor analysis
See how you stack up against competitors.
✓ Site planning & strategy
We map out your new site structure: navigation, collections, product relationships, user journeys, and conversion paths.
✓ Creative direction
Visual direction that aligns with your brand evolution, product positioning, and target customer expectations.
✓ Complete store redesign
All core pages rebuilt: Homepage, Collection pages, Product pages, About, Contact, and up to 3 additional pages of your choice (e.g., Our Story, Stockists, FAQ, Wholesale).
✓ Navigation & menu restructuring
Clean, intuitive site architecture that makes product discovery effortless.
✓ Mobile-first optimisation
Every page designed and tested for flawless mobile shopping experience.
✓ App audit & recommendations
Review of your current apps — what to keep, what to remove, what to add for better performance without bloat.
✓ SEO preservation & optimisation
Maintain your existing SEO equity while improving page titles, meta descriptions, alt text, and site structure.
✓ Conversion rate optimisation
Strategic placement of trust signals, social proof, calls-to-action, and psychological triggers that drive purchases.
✓ 3 review rounds
Collaborative feedback at key milestones to ensure we're nailing it.
✓ Training & handover
Recorded walkthrough showing you how to maintain your newly redesigned store.
✓ 30 days post-launch support
Email and WhatsApp support for a full month after launch — because questions always come up.
Timeline: 4-6 weeks from kickoff to launch
Not included: Premium theme purchase (if required), custom app development, professional photography, copywriting services, logo or brand identity redesign
This Shopify store redesign service is right for you if:
✓ You’re already on Shopify (this is a redesign, not a platform migration)
✓ You’re getting traffic, but conversions aren’t where they should be
✓ Your brand has evolved, but your store hasn’t kept up
✓ You see redesign as an investment — not a cosmetic upgrade
✓ You have (or are willing to refine) your products, content, and imagery
Not ready to commit to an eCommerce website redesign?
Get a strategic website audit instead - giving you clarity on the next step forwards
Why work with me
I’m Meg Hodson, founder of Nutmeg Studio and a Verified Shopify Partner since 2019. I work with product-based brands who know their Shopify store should be performing better — and are ready to address it properly.
After nearly a decade working inside Shopify, I understand how design, structure, and usability affect conversion. I don’t design for trends alone. Every decision is grounded in customer behaviour and clarity.
With a background in communications and copywriting, I focus on how value is communicated — not just how the site looks. The goal is a store that feels coherent, intuitive, and easy to buy from.
On the technical side, I handle the details that matter: SEO preservation, performance, and clean implementation — so your redesign strengthens what’s already working rather than disrupting it.
I’m honest about scope. Sometimes a homepage and product page refresh is enough. Sometimes a full redesign is needed. My role is to help you make the right call for your business.
You’ll also leave with clear walkthroughs and guidance, so you feel confident managing your store once it’s live.
My clients have featured in
Recent Shopify Redesigns
Shopify eCommerce websites designed by Nutmeg Studio
Haven Botanical
Afrogem
Bags of Bites
Eden Perfumes
Ready to transform your Shopify store?
Step 1: Book a clarity call
We'll discuss your current store, conversion challenges, and goals to determine which package is the right fit.
Step 2: Audit, strategise, redesign
We move through the process over 2-6 weeks (depending on package) — with you involved at key milestones.
Step 3: Launch and watch sales improve
Your redesigned store goes live, you get training, and you finally have a store that works as hard as you do.
Book a clarity call
Fill in the form below - I'll then send you a link to book a complimentary clarity call.
FAQs
Q: Can't I just do this myself with a new theme?
You could — but themes are templates, not strategies. Installing a new theme without understanding conversion principles, user experience design, and eCommerce psychology usually creates more problems than it solves. You'll end up with a different-looking store that still doesn't convert.
Q: What if I need a new theme entirely?
The Full Redesign Package can include theme migration if your current theme is genuinely limiting. I'll assess during the audit and recommend the best path forward. If a new theme is needed, budget an additional R4,000-R8,000 for the premium theme license.
Q: Can you integrate subscription functionality / advanced apps?
A: The Light Glow Up focuses only on homepage and product page design. The Full Redesign includes app audit and recommendations, and I can integrate 2-3 essential apps. Advanced features like subscription platforms, B2B portals, or complex custom functionality would require a separate custom project quote.
Q: What if I need custom features?
A: We can discuss add-ons or move to a custom project scope.
Q: How involved do I need to be?
A: You'll need to provide your website content, approve the design direction, and be available for check-ins. But I handle all the technical heavy lifting and development.
Q: How quickly can we start?
A: I typically book 2-4 weeks out. Once you pay your deposit, we'll schedule your kickoff date based on current availability.
Q: What happens after the 2-4 week support period?
A: You're equipped to manage your store independently. If you need ongoing support after that, I offer hourly support at R750/hour (1-hour minimum) or monthly retainer packages for brands who want continued partnership.
Q: Which package should I choose?
Book a clarity call and we'll discuss your specific situation. Generally: if your main issue is homepage and product page conversion, the Light Glow Up is perfect. If you have navigation issues, unclear site structure, poor mobile experience, or need a comprehensive overhaul, the Full Redesign is the better investment.
Nutmeg Studio is a Shopify Expert web designer in Cape Town specialising in Shopify store design as well as store migrations from WordPress, Squarespace or Wix to Shopify for supplements, beauty, health, wellness, perfume, clothing, jewellery, home & decor brands in South Africa and abroad. Book a free clarity call to discuss your project.
Email: hello@nutmegstudio.co
WhatsApp (message only): +27(0)66 262 4751
Office Location: Cape Town, South Africa
Office Hours: 9am – 4pm, Monday – Friday, Central Africa Time