WordPress to ShopifyHoney
Naki New Zealand (included global markets setup)
Naki New Zealand, one of the world’s most refined and potent mānuka honey producers, needed a website that matched the integrity and craftsmanship of their product. On the cusp of launching a new luxury artisanal range and global PR activation, Naki’s existing WordPress website no longer reflected their premium positioning — or their growth ambitions.
nakinewzealand.com
As Naki prepared for a global brand campaign, they needed a website that could deliver both seamless and fast eCommerce functionality and a stunning, editorial-level experience.
Key goals for this project included:
- A need for multi-market functionality, selling across South Africa, New Zealand, and the EU with different fulfilment locations.
- Achieving smooth multi-currency support for the 3 core markets.
- SEO optimisation, particularly for the South African market
- Beautiful, editorial-inspired design.
For Naki, staying on WordPress meant staying limited — and losing opportunities to build an online presence worthy of their global product.
We migrated Naki from WordPress to Shopify, creating a high-performing, design-led website that positions the brand at the intersection of luxury and authenticity.
Our approach combined technical precision with brand storytelling, ensuring that every touchpoint — from product discovery to checkout — reinforced Naki’s premium identity.
Our solution focused on:
- Global Shopify Markets Setup: Implemented multi-currency and localisation so visitors automatically see their correct region and pricing.
- Market-Specific SEO: Customised on-page SEO for the South African site, optimising for target keywords like “Buy Manuka honey in South Africa.”
- Design & Creative Direction: A rich colour palette of gold, aubergine, and cream paired with elegant serif typography to evoke rarity, warmth and luxury.
- Luxury Experience: Designed a refined, editorial-style website that balances storytelling and conversion.
- Full Shopify Store Setup: Configured international fulfilment, payments, and tax settings for three global markets.
- Content Development: Crafted cohesive copy and visual hierarchy to enhance brand storytelling and showcase product provenance.
The new Shopify website transforms Naki’s online presence from a simple brochure website into a scalable, global eCommerce experience.
The Results
- Seamless, automatic multi-currency experience using Shopify Payments with Markets.
- Optimised SEO for the South African market, improving visibility for high buyer intent search terms.
- A luxury design aesthetic that communicates purity, heritage, and craft.
- A site that’s easy for Naki’s team to manage internally — no developer dependency.
- A future-ready platform that supports product expansion and global marketing campaigns.
The Impact
Naki now has a digital flagship worthy of its world-class product. Their Shopify store elegantly bridges storytelling and sales — from the volcanic backcountry of Taranaki to customers’ tables across continents.
The result is a premium, high-performance online shop built for global growth.
Return on investment reached 2 months after launch.
