Beautiful websites deserve to be found.

You’ve invested in your website. Now it needs to work for you: consistently, organically, and long-term.

My SEO & AI Visibility service is designed for product-based brands who want to increase qualified traffic, improve search positioning, and build sustainable growth without relying purely on ads.

A human-first, search-smart strategy that helps your website show up in:

✓ Google search

✓ Google Shopping

✓ AI search tools (like ChatGPT, Gemini, Perplexity)

✓Voice and conversational search
What's Included

1. Discovery & Search Strategy

We start with clarity and opportunity.

  • In-depth keyword + AI query research
  • Competitor gap analysis
  • Search intent mapping
  • Content hierarchy planning

You’ll leave with a clear roadmap: what to target, what’s realistic, and where your biggest growth potential sits.

2. On-Page & Technical Foundations

Strong structure supports strong rankings.

  • Meta titles & descriptions
  • Header + URL refinement
  • Internal linking strategy
  • Schema guidance
  • Indexing, crawl & image optimisation checks

This ensures search engines — and AI tools — understand your website properly.

3. Shopify Product Optimisation

Because visibility means nothing without conversions.

  • Keyword-aligned product naming
  • Search-optimised descriptions
  • Structured benefit formatting
  • FAQ integration for AI visibility
  • Collection page refinement

4. AI SEO Implementation

Search is changing — your website should reflect that.

  • Conversational query optimisation
  • FAQ + structured data strategy
  • Snippet-focused formatting
  • Entity-based optimisation

We optimise for how AI retrieves and presents information — not just how Google ranks it.

5. Local SEO (If Applicable)

For location-based brands:

  • Google Business Profile optimisation
  • Local keyword mapping
  • Location page refinement
  • Review strategy

Designed to strengthen your visibility in your immediate market.

Why work with me

I’ve worked with SEO since 2010 — beginning at the UK’s leading financial comparison website, where precision and data-driven clarity were non-negotiable.

Since then, I’ve:

  • Managed SEO for one of South Africa’s largest car rental companies
  • Worked with established national brands
  • Built and optimised Shopify stores from scratch

But the turning point was in 2015.

I built a Shopify store for a small local sports shop with zero ad budget. So we focused entirely on search.

Every page was optimised intentionally.

Every product structured properly.

Every keyword mapped carefully.

That store began generating consistent, high-value sales for MTB and road bikes directly from Google — without ads.

That’s when it clicked.

SEO, done properly, compounds.

With over a decade of experience across corporate and eCommerce environments, I bring strategic thinking, conversion awareness, and technical understanding together — without overwhelm.

Ready to organically improve your website's visibility?

I’d love to learn more about your project to see whether I can help your website get more organic enquiries from Google.

 Let's chat

FAQs
What is SEO and why does my business need it?

SEO helps your website appear when people actively search for what you sell. Unlike ads, it builds long-term visibility that compounds over time.
What’s the difference between your approach and traditional SEO?

Traditional SEO often focuses purely on rankings. My approach integrates structure, messaging, AI visibility, and conversion — so traffic actually turns into revenue.
How long does SEO take to work?

SEO is a long game — it usually takes 2 to 4 months to start seeing results, depending on your niche and how competitive your keywords are. That said, foundational work (like better page titles and optimised content) can start improving visibility and engagement fairly quickly.
What kind of results can I expect?

Results vary based on your industry and how consistent your efforts are. Most clients see increased organic traffic, better Google rankings, and more product or service enquiries over time. Our goal is always: more visibility, more trust, and more conversions.
Can I just do a one-time SEO service?

Yes! We offer one-time SEO setup packages — perfect for launching a new website or giving your current one a quick visibility boost. For ongoing growth, we also offer monthly SEO plans.
Do you write blog posts or just optimise pages?

Both. We offer content-focused SEO packages that include blog strategy and writing, because fresh content helps boost your ranking and builds trust with potential buyers.
Will I be able to manage my SEO after working with you?

Yes. We include training and/or documentation with most packages, so you’re empowered to manage your SEO going forward — or we can continue supporting you monthly.