A beautifully built eCommerce website that's strong from the start

Shopify web designer & developer based in Cape Town, South Africa

10+ years working with Shopify · Strategic, conversion-focused design

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I design Shopify stores for product-based brands that value clarity, longevity, and thoughtful design. My work sits at the intersection of strategy, content, and technical structure — creating eCommerce websites that are intuitive to use, easy to manage, and built to support growth over time.

I work with established businesses, fast-growing startups, and brands ready to move to Shopify — helping them move away from patched-together systems and into a platform that actually supports how they sell.

Verified Shopify Expert in Cape Town

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

A Shopify expert

Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.

— Victoria Bresler, Soul Design

She's calm, quietly confident and wonderfully organised, and just "got" what I was trying to achieve

Working with Meg has been an absolute pleasure. She's incredibly intuitive and there’s such a calm, grounded energy about her that makes the whole process feel easy.

— Alison, Alison Schmidt Jewellery Design

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

Strategic Shopify Design

Expert Partnership

Foundation Package

Cape Town Web Designer

How we can work together

For new and growing businesses that need an eCommerce website

Foundation Package

A professionally designed Shopify store with a clear structure, strong foundations, and a focus on conversion.

 Explore this package

Expert Partnership Package

A more hands-on, strategic build with consulting, premium infrastructure, and close collaboration throughout the project.

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How we can work together

For those already on Shopify

Strategic Store Redesign

Refine and restructure your existing store into a clearer, more considered selling system.

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Website Audit

A detailed review of what’s holding your store back — with practical, prioritised recommendations.

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Eden Perfumes Shopify Website Redesign Project showing the new product page design on mobile

Who I work best with

#1 Established Shopify stores ready for their next chapter
Your products are strong, but the site no longer reflects their quality. Together, we refine what’s already there into something more cohesive, confident, and conversion-focused. Learn more

#2 Brands outgrowing their platform
If Wix, Squarespace, or WordPress has become a tangle of limitations and plugins, it may be time to move. I handle Shopify migrations carefully — preserving what works, improving what doesn’t, and setting you up for long-term platform growth.

#3 New stores that want to launch properly
You want to build with intention from the start, not patch things together later. Whether through strategic partnership or a streamlined foundation build, we’ll create a store that supports your business from day one.

 Book a clarity call

What I do

I design and build Shopify stores that work just as well behind the scenes as they do on screen.

Designed to convert — Clear, confident design that builds trust and makes buying feel easy

Built for longevity — Fast, reliable, and thoughtfully structured

Simple to manage — A store that gives you confidence and control, not frustration

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Nutmeg Studio Shopify eCommerce web design

Who I am

I’m Meg Hodson, founder of Nutmeg Studio and a Verified Shopify Partner since 2019. I design and build Shopify stores for product-based brands that need clarity, structure, and a site that supports sales growth.

After nearly a decade working on Shopify, I understand how people shop online - what slows them down, what builds trust, and what nudges them toward buying. My background in communications and copywriting means I think beyond layouts. I focus on how content is structured, how products are presented, and how the site guides decisions without feeling too pushy or overwhelming.

I handle the technical side, including SEO foundations, integrations, shipping rates, and platform setup, so you don’t have to wrestle with it yourself. And I don’t hand over a site and disappear. You’ll get clear tutorials, practical guidance, and ongoing support from someone who stays involved and cares about how your store performs over time.

 Book a free discovery call

Recent Work

Shopify eCommerce websites designed by Nutmeg Studio
Eden Perfumes Shopify Website Redesign Project showing the new product page design on mobile

Perfume Shop

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Supplements Shop

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Manuka Honey Shop

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Wellness & Longevity Practice

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Jewellery Designer

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Jewellery Shop

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Brands I've worked with

The Details
What's included

What's included in every Shopify project:

Strategy & Planning

Clear goals, keyword research, and positioning that connects with your target customers.

Professional Shopify Design

Custom design optimized for mobile, fast load times, and conversion—from product discovery to checkout.

Straightforward Process

Discovery call, design reviews, development updates, and post-launch support. You're involved at key points without constant back-and-forth.
Shopify Website Services

Shopify Store Redesigns

For established stores that need a professional revamp. Your products are solid, your traffic is growing, but your conversion rate is stuck. I redesign for mobile performance, clearer navigation, and enhanced user experience.

Migrations to Shopify

Currently on WooCommerce, Wix, or another platform that's become more headache than help? I handle the design + technical migration so you can focus on running your business. Your products, customers, and SEO rankings come with you - the chaos doesn't.

New Shopify Stores

Launching your first eCommerce store or moving from wholesale to direct-to-consumer? I build Shopify stores with proper structure from day one—the kind that scale with you instead of needing a complete rebuild in two years.
My Process

A simple, supportive and collaborative process with gentle and expert guidance at every step:

Here's how my process works:

1. Discovery Call
We chat through your business, products, goals, and what you need your Shopify store to do.

2. Onboarding & Content Collection
 You’ll receive a checklist of everything I need — branding, product details, images, and website copy.

3. Design & Build
 I design and build your Shopify store, focusing on clean visuals, effortless navigation, and conversion best practices.

4. Review & Feedback
 You’ll receive a walkthrough and can share any tweaks or refinements you’d like.

5. Launch
 Once everything is approved, your new store goes live!

6. Handover Training
 You get access to your personalised training library so you can confidently manage your store on your own.
Pricing Guide

Project prices vary depending on scope and functionality required. Foundational Shopify website packages start from R30,000 (or $1,900 USD). Payments can be made in installments. View Packages

Every project includes:

✔ Expert Consulting (I've been working with Shopify since 2015)

✔ Conversion-focused website design

✔ Full store setup, foundational SEO, training and email marketing automations.

Your quote will be provided after our discovery call.

Frequently Asked Questions
1. What is Shopify and why is it the best platform for my online store?

Shopify is a leading eCommerce platform that allows businesses of all sizes to create, manage, and grow professional online stores without needing advanced technical skills. With Shopify, you can:

  • Build a fully branded website with a secure online shop.
  • Manage products, inventory, orders, customers, and payments from one central dashboard.
  • Sell online, in-person, and across multiple sales channels including Instagram, Facebook, Amazon, and Google Shopping.

Since launching in 2006, Shopify has become the go-to platform for over 4 million online stores worldwide. It’s trusted by entrepreneurs, small businesses, and global brands because it’s reliable, scalable, and designed specifically for eCommerce success.

Unlike generic website builders, Shopify is a purpose-built eCommerce business management system. It includes hosting, security, integrated payment gateways, and a global content delivery network (CDN) to ensure fast loading times for customers anywhere in the world.
2. What’s included when you design my Shopify website?

When you hire me to build your Shopify store, you’re getting a done-for-you eCommerce solution, not just a pretty website. Your Shopify project includes:

  • A professionally designed, mobile-friendly, conversion-focused online store.
  • Secure, performance-optimised hosting with Shopify’s global CDN.
  • Payment gateway setup (credit card, PayPal, Shop Pay, etc.).
  • Integration with essential sales and marketing tools.
  • Foundational SEO optimisation (SEO-friendly URLs, meta descriptions, headings, image tags).
  • Email marketing automation setup (welcome series, abandoned cart recovery).
  • Shopify video training so you can confidently manage your store.

Because Shopify is software as a service (SaaS), you’ll have peace of mind knowing your website is always up to date, secure, and performing at its best.
3. When can you start my Shopify project?

We’ll confirm available start dates during your free discovery call.

Please note – the studio is usually booked 1–2 months in advance, so I recommend securing your spot as soon as possible to lock in your preferred timeline.
4. How much does a Shopify website cost?

Project prices vary depending on scope and functionality required. Full Shopify design and setup packages start from R30,000 (or $1,900 USD). Payments can be made in installments.
5. What results can I expect from working with you?

My Shopify web design service is focused on creating a conversion-optimised eCommerce store that:

  • Showcases your products beautifully.
  • Makes it easy for customers to buy from you.
  • Builds trust through professional branding and intuitive navigation.

You’ll get expert guidance on homepage design, product page layout, and recommended apps or payment gateways. I also help set up email marketing automations so you can capture leads, recover abandoned carts, and increase repeat sales.
6. Why should I choose Shopify instead of WordPress or other website platforms?

I’ve worked extensively with WordPress/WooCommerce and Shopify, and for eCommerce, Shopify wins every time. Here’s why:

  • Purpose-built for eCommerce – no plugins required for core store functionality.
  • Automatic security & hosting – no need to manage updates or backups manually.
  • Faster load times – built-in CDN and optimisation tools.
  • Easy to manage – even non-technical store owners can update products and design elements without fear of breaking the site.
  • Integrated sales channels – sell on social media, marketplaces, and in-store seamlessly.
  • Reliable support – 24/7 live chat and extensive help docs from Shopify.

For businesses that want to focus on selling more products instead of managing tech headaches, Shopify is the best choice.
7. Do I need a Shopify plan before you start building?

No – you don’t need to pay for a Shopify subscription during the design phase.
As a Shopify Partner, I create your store on a development plan, where I can build your site privately. Once it’s ready to launch, you choose your Shopify plan and we make the store live.
8. Will my existing website go offline during the redesign?

No. If we’re redesigning an existing Shopify store, I’ll work on an unpublished theme in the background so your current site stays live until the new design is ready to publish.
If you’re moving from another platform, your old site stays active until we switch your domain to the new Shopify store.
9. Will I be able to edit my Shopify website after launch?

Yes – Shopify is designed for store owners to be in control. You’ll be able to:

  • Edit product listings and collections.
  • Change homepage content.
  • Update banners and images.
  • Add new pages and blog posts.

I’ll provide video training tutorials so you can confidently manage your store.
10. What if I need extra functionality or custom features during the build?

If you decide mid-project that you want additional features, we’ll discuss your options. Many customisations can be added viaShopify appsor custom coding.
Any changes outside the original project scope will be quoted before we proceed.
11. How do I choose the best Shopify web designer for my business?

When hiring a Shopify designer, look for a professional who:

  • Specialises in Shopify (not just general web design).
  • Has a portfolio of live, high-performing Shopify stores.
  • Understands conversion-focused design principles to help you make more sales.
  • Offers SEO services to improve your store’s visibility.
  • Provides ongoing training or support after launch.

I’ve been building Shopify eCommerce websites since 2015 and have helped businesses across multiple industries increase sales through strategic design, brand-aligned visuals, and targeted SEO optimisation.
12. How long does it take to design and launch a Shopify store?

Most Shopify website projects take 4–6 weeks from start to finish, depending on:

  • The size of your product catalogue.
  • Whether copywriting or SEO content creation is included.
  • Any advanced features or custom coding needed.

During your discovery call, I’ll create a personalised project timeline so you know exactly when your Shopify store will be ready to launch.
13. What’s the best way to increase Shopify sales after launch?

Your Shopify store launch is just the beginning. To grow sales, I recommend:

  • Ongoing SEO optimisation – target new keywords, optimise product descriptions, and create content for your blog.
  • Email marketing automations – send welcome sequences, abandoned cart reminders, and post-purchase follow-ups.
  • Conversion rate optimisation (CRO) – test headlines, product images, and calls-to-action to improve buyer engagement.
  • Multi-channel selling – integrate Shopify with Facebook, Instagram, Google Shopping, Amazon, and Pinterest.

I offer ongoing Shopify support and optimisation packages to help you keep improving your store’s performance long after launch.
Let's chat about your project

Shopify expert eCommerce Web Designer Cape Town

Nutmeg Studio is a Shopify web designer and developer based in Cape Town, South Africa, specialising in premium eCommerce websites for product-based brands.