Shopify eCommerce website for jewelry with a phone displaying the site on a light gray background

Soul Design Jewellery

R1.00
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Shopify eCommerce website for jewelry with a phone displaying the site on a light gray background
  • Shopify eCommerce website for jewelry with a phone displaying the site on a light gray background
  • Soul Design Jewellery
  • Soul Design Jewellery
  • Two smartphones displaying jewelry designs on a beige background
Soul Design Jewellery

Shopify Website

Soul Design Jewellery

150% improvement in conversion rate – transforming a website that didn't reflect their mission into one that truly captures the heart and soul of their business. The new design gives the team confidence while making it effortless for customers to connect with and support their artisan community.

souldesign.co.za
The Challenge

Soul Design is a beautiful women-owned business that works with artisans across Africa, weaving meaning into everything they create. Each product tells a story, but their old Shopify website didn't reflect the heart and soul of their mission or make it easy for customers to connect with their values-driven brand.
The Solution

Create an aesthetically stunning, sales-driven website that authentically communicates Soul Design's story and values while building a strong conversion foundation before investing in paid ads. The focus was balancing beautiful brand storytelling with smooth purchasing experiences.
Results & Impact

Brand-aligned design:

  • Sales-focused homepage with cohesive imagery and colors
  • Custom illustrations and video integration
  • Strategic storytelling elements throughout the journey
  • Bestselling product highlights

Conversion optimization:

  • New Shopify theme selection optimized for performance
  • Conversion-focused features and user flow improvements

She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

I highly recommend Meg for her professional approach which included prompt turnaround times and clear communication and assistance at every turn

Having a website that is informative, appealing and has good SEO is a game changer for any business and Meg is the right person to get the job done.

— Saysha Baker, Saysha Baker Photography

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