Sell beautifully with Shopify

Expert Shopify web designer & developer - Cape Town, South Africa. 15+ years eCommerce experience

I build Shopify stores for product-based businesses who value beautiful design, intuitive customer experiences, and a backend so simple it actually gets out of your way—built to scale as you grow.

Verified Shopify Expert in Cape Town

Eden Perfumes Shopify Website Redesign Project showing the new product page design on mobile

Who I work with

Existing Shopify stores ready to shine - Your store has potential, but the design feels dated, conversions aren't where they should be, or mobile shoppers are bouncing before they buy. Let's transform what you have into something that looks beautiful and actually performs.

Brands outgrowing the wrong platform - If Wix, Squarespace, or WooCommerce is holding you back with limitations and workarounds, it's time for a change. I'll migrate you to Shopify thoughtfully and strategically—so you can finally focus on growing instead of wrestling with your tech.

New stores with big ambitions - You're ready to launch, and you want to do it right the first time. Let's build a Shopify store that's as beautiful as your products deserve, structured for growth, and designed to turn browsers into buyers from day one.

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What I do

I design and build Shopify stores that work as beautifully behind the scenes as they do on screen:

Designed to convert - Clean, compelling design that builds immediate trust and makes your products irresistible. Every element is intentionally crafted to guide shoppers from browsing to buying.

Built for longevity - Fast-loading, technically sound, and SEO-optimized from the ground up. Your store won't just handle growth—it's structured to support it, from your first sale to your biggest launch.

Refreshingly simple to manage - Update products, add pages, run promotions—all without needing a developer on speed dial. Your store should empower you, not create more work.

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Why work with me

I'm Meg Hodson—founder of Nutmeg Studio and the designer product-based brands turn to when they need a Shopify store that's equal parts beautiful and strategic.

Since 2015, I've been designing eCommerce experiences for brands in beauty, wellness, supplements, jewelry, interior design, and food + beverage. These aren't just pretty storefronts—they're thoughtfully crafted systems that make shopping feel effortless and buying feel natural.

My background in communications and copywriting means I think beyond the visuals. Your store needs to speak your brand's language, tell your story authentically, and create a path to purchase that feels intuitive, not pushy. That's where strategy meets design.

I work best with:

Established brands ready to elevate - You've proven your concept and built a loyal following. Now your store needs to match the quality of what you've created.

Founders outgrowing limiting platforms - You've been making it work on Wix, Squarespace, or WooCommerce, but you're ready for something built to scale without the constant workarounds.

New brands who want to start strong - You're launching with intention and want a foundation that supports growth from your very first sale.

Verified Shopify Partner | 15+ years in eCommerce | 10+ years designing with Shopify | Based in Cape Town, working with clients worldwide

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She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

A Shopify expert

Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.

— Victoria Bresler, Soul Design

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel

Recent Work

Shopify eCommerce websites designed by Nutmeg Studio

Perfume Shop

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Supplements Shop

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Manuka Honey Shop

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Wellness & Longevity Practice

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Haven Botanical Shopify Website Redesign

Flower Shop

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Jewellery Shop

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The Details

What's included in every Shopify project:

Strategy & Planning

Clear goals, keyword research, and positioning that connects with your target customers.

Professional Shopify Design

Custom design optimized for mobile, fast load times, and conversion—from product discovery to checkout.

Straightforward Process

Discovery call, design reviews, development updates, and post-launch support. You're involved at key points without constant back-and-forth.

Shopify Store Redesigns

For established stores that need a professional revamp. Your products are solid, your traffic is growing, but your conversion rate is stuck. I redesign for mobile performance, clearer navigation, and enhanced user experience.

Migrations to Shopify

Currently on WooCommerce, Wix, or another platform that's become more headache than help? I handle the design + technical migration so you can focus on running your business. Your products, customers, and SEO rankings come with you - the chaos doesn't.

New Shopify Stores

Launching your first eCommerce store or moving from wholesale to direct-to-consumer? I build Shopify stores with proper structure from day one—the kind that scale with you instead of needing a complete rebuild in two years.

A simple, supportive and collaborative process with gentle and expert guidance at every step:

Here's how my process works:

1. Discovery Call
We chat through your business, products, goals, and what you need your Shopify store to do.

2. Onboarding & Content Collection
You’ll receive a checklist of everything I need — branding, product details, images, and website copy.

3. Design & Build
I design and build your Shopify store, focusing on clean visuals, effortless navigation, and conversion best practices.

4. Review & Feedback
You’ll receive a walkthrough and can share any tweaks or refinements you’d like.

5. Launch
Once everything is approved, your new store goes live!

6. Handover Training
You get access to your personalised training library so you can confidently manage your store on your own.

Project prices vary depending on scope and functionality required. Full Shopify design and setup packages start from R30,000 (or $2,200 USD). Payments can be made in installments.

Frequently Asked Questions

Shopify is a leading eCommerce platform that allows businesses of all sizes to create, manage, and grow professional online stores without needing advanced technical skills. With Shopify, you can:

Build a fully branded website with a secure online shop.
Manage products, inventory, orders, customers, and payments from one central dashboard.
Sell online, in-person, and across multiple sales channels including Instagram, Facebook, Amazon, and Google Shopping.

Since launching in 2006, Shopify has become the go-to platform for over 4 million online stores worldwide. It’s trusted by entrepreneurs, small businesses, and global brands because it’s reliable, scalable, and designed specifically for eCommerce success.

Unlike generic website builders, Shopify is a purpose-built eCommerce business management system. It includes hosting, security, integrated payment gateways, and a global content delivery network (CDN) to ensure fast loading times for customers anywhere in the world.

When you hire me to build your Shopify store, you’re getting a done-for-you eCommerce solution, not just a pretty website. Your Shopify project includes:

A professionally designed, mobile-friendly, conversion-focused online store.
Secure, performance-optimised hosting with Shopify’s global CDN.
Payment gateway setup (credit card, PayPal, Shop Pay, etc.).
Integration with essential sales and marketing tools.
Foundational SEO optimisation (SEO-friendly URLs, meta descriptions, headings, image tags).
Email marketing automation setup (welcome series, abandoned cart recovery).
Shopify video training so you can confidently manage your store.

Because Shopify is software as a service (SaaS), you’ll have peace of mind knowing your website is always up to date, secure, and performing at its best.

We’ll confirm available start dates during your free discovery call.

Please note – the studio is usually booked 1–2 months in advance, so I recommend securing your spot as soon as possible to lock in your preferred timeline.

Project prices vary depending on scope and functionality required. Full Shopify design and setup packages start from R30,000 (or $2,200 USD). Payments can be made in installments.

My Shopify web design service is focused on creating a conversion-optimised eCommerce store that:

Showcases your products beautifully.
Makes it easy for customers to buy from you.
Builds trust through professional branding and intuitive navigation.

You’ll get expert guidance on homepage design, product page layout, and recommended apps or payment gateways. I also help set up email marketing automations so you can capture leads, recover abandoned carts, and increase repeat sales.

I’ve worked extensively with WordPress/WooCommerce and Shopify, and for eCommerce, Shopify wins every time. Here’s why:

Purpose-built for eCommerce – no plugins required for core store functionality.
Automatic security & hosting – no need to manage updates or backups manually.
Faster load times – built-in CDN and optimisation tools.
Easy to manage – even non-technical store owners can update products and design elements without fear of breaking the site.
Integrated sales channels – sell on social media, marketplaces, and in-store seamlessly.
Reliable support – 24/7 live chat and extensive help docs from Shopify.

For businesses that want to focus on selling more products instead of managing tech headaches, Shopify is the best choice.

No – you don’t need to pay for a Shopify subscription during the design phase.
As a Shopify Partner, I create your store on a development plan, where I can build your site privately. Once it’s ready to launch, you choose your Shopify plan and we make the store live.

No. If we’re redesigning an existing Shopify store, I’ll work on an unpublished theme in the background so your current site stays live until the new design is ready to publish.
If you’re moving from another platform, your old site stays active until we switch your domain to the new Shopify store.

Yes – Shopify is designed for store owners to be in control. You’ll be able to:

Edit product listings and collections.
Change homepage content.
Update banners and images.
Add new pages and blog posts.

I’ll provide video training tutorials so you can confidently manage your store.

If you decide mid-project that you want additional features, we’ll discuss your options. Many customisations can be added viaShopify appsor custom coding.
Any changes outside the original project scope will be quoted before we proceed.

When hiring a Shopify designer, look for a professional who:

Specialises in Shopify (not just general web design).
Has a portfolio of live, high-performing Shopify stores.
Understands conversion-focused design principles to help you make more sales.
Offers SEO services to improve your store’s visibility.
Provides ongoing training or support after launch.

I’ve been building Shopify eCommerce websites since 2015 and have helped businesses across multiple industries increase sales through strategic design, brand-aligned visuals, and targeted SEO optimisation.

Most Shopify website projects take 4–6 weeks from start to finish, depending on:

The size of your product catalogue.
Whether copywriting or SEO content creation is included.
Any advanced features or custom coding needed.

During your discovery call, I’ll create a personalised project timeline so you know exactly when your Shopify store will be ready to launch.

Your Shopify store launch is just the beginning. To grow sales, I recommend:

Ongoing SEO optimisation – target new keywords, optimise product descriptions, and create content for your blog.
Email marketing automations – send welcome sequences, abandoned cart reminders, and post-purchase follow-ups.
Conversion rate optimisation (CRO) – test headlines, product images, and calls-to-action to improve buyer engagement.
Multi-channel selling – integrate Shopify with Facebook, Instagram, Google Shopping, Amazon, and Pinterest.

I offer ongoing Shopify support and optimisation packages to help you keep improving your store’s performance long after launch.

Let's chat about your project

Shopify expert eCommerce Web Designer Cape Town

Nutmeg Studio is a Shopify expert eCommerce web designer in Cape Town, South Africa. The studio designs and develops premium Shopify eCommerce websites for small to medium-sized brands in the clothing & apparel; beauty, health & wellness; food & beverage; jewellery & accessories; decor, design and creative industries in South African and abroad. Nutmeg's eCommerce web design service helps your business build a professional, conversion-focused Shopify website that is also easy to edit and manage. This is why we love and recommend the Shopify platform - it's perfect for business owners and teams who want an eCommerce website that is fast, professional, optimised for sales and easier to manage and scale when compared to more complex systems like WordPress/WooCommerce or Magento/Adobe eCommerce websites. Nutmeg Studio is a verified Shopify Partner who has been designing Shopify eCommerce websites for businesses in South Africa and abroad since 2015. The studio's Shopify website service includes Shopify store design and setup, consulting, Shopify website training and post-launch support. Are you looking for a Shopify expert eCommerce web designer in Cape Town? Get in touch today for a quote.