A Shopify redesign for one of South Africa's top women's nutrition brands, replacing an outdated and difficult-to-manage store with a fast, fresh, mobile-first shopping experience built on Shopify 2.0.
30-day results since launching this redesigned Shopify website: Gross sales increased by 26%; overall conversions are up with the add-to-basket rate improving by 30%.
From website crashes, slow performance and conversion leaks to a fast, reliable and mobile-first Shopify eCommerce system that now achieves an above average conversion rate.
Afrogem, a heritage jeweller established in 1966 and based in Cape Town, partnered with my studio to modernise their online presence with a full Shopify redesign and theme upgrade. The result is a sophisticated, high-performing online store that beautifully reflects Afrogem’s legacy of craftsmanship and elegance — while giving their team more flexibility and control through Shopify’s 2.0 functionality.
An intensive Shopify rebuild for an award-winning clean skincare brand
From a capable but generic store that undersold its products, to a refined, conversion-first Shopify experience that reflects the quality in every formula — and guides customers confidently from browsing to buying.
A WooCommerce to Shopify migration for an EU-based MX apparel brand; moving off a slow, plugin-heavy website and onto a platform built to sell globally and run smoothly.
Moving a decor brand from Wix to Shopify. Return on investment achieved in just 1.5 months after launch – the new website paid for itself almost immediately through increased sales efficiency.
The result - A vibrant, appetizing Shopify website for Bags of Bites that clearly communicates what the brand sells, builds immediate trust, and guides visitors naturally toward purchase. The new design captures the joy and quality of their artisanal products while making it effortless for customers to browse, choose, and buy.
Shopify website reveal for Heirloom Perfumery. It’s been an honour working alongside Ails, the founder and creative force behind the brand, bringing Heirloom to life online.
