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The Product Description Formula: Write Copy That Converts in 5 Minutes
$7.00
Stop listing features. Start writing product descriptions that make people want to buy.
Digital Ebook & Audiobook | Instant Download
Your products are incredible. So why aren't your descriptions selling them?
You've got the traffic. You've got professional photos. But visitors land on your product pages and leave without buying.
Here's the problem: Your descriptions are listing features instead of selling benefits.
This ebook gives you the exact formula to fix it—in just 5 minutes per product.
What you'll get:
✓ The 3-question framework every high-converting description must answer
✓ Step-by-step structure that works for any product category
✓ 6 detailed before-and-after examples (Beauty, Fashion, Home, Food, Wellness, Baby)
✓ 100+ power words library organised by emotional outcome
✓ 5-minute rewrite process with fill-in-the-blank templates
✓ ChatGPT prompts to speed up your writing
✓ Complete checklist so you never miss critical elements
This is for you if:
You're getting traffic but conversion rates are stuck at 1-2%
You've written "high quality" or "perfect gift" too many times
You spend forever staring at blank screens trying to describe products
You want to increase sales without spending more on ads
$7 for the ebook (PDF) and audiobook (mp3)
30-day money-back guarantee • Instant access • Use on unlimited products
Technical Details
Bonuses Included
Frequently Asked Questions
About the Author
Created by Meg Hodson, founder of Nutmeg Studio—a Shopify web design and strategy studio in Cape Town.
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"I want to take a moment to thank you on the fantastic, seamless, professional, and truly outstanding job you have done on transforming our website into the beautiful and easily navigable site that it is today. Never in my working career has such a massive undertaking been done so seamlessly!"
"Her knowledge of Shopify’s technicalities, and her ability to create a not only functional but visually beautiful website, was beyond expectations. She is incredibly patient, willing to help and importantly able to explain things in a very clear manner. I can highly recommend Meg to help you create a gorgeous website for your business."
"Meg helped re create the most beautiful and easy to navigate website for my florist shop. Cant recommend Nutmeg Studios highly enough!"
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
"It was an absolute pleasure working with Nutmeg web design. I would definitely recommend their services."
"We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas."
"Megan and Nutmeg Studio is exceptional! She teaches one so much, she's professional, thorough and capable. I recommend her any day to anyone and will be utilizing her again in the future."
