Eden Perfumes has built a solid business with 26 stores across South Africa, but their website wasn’t reflecting their success or supporting their growth online.
Generic, dated web design that didn’t match their ambitions.
Confusing navigation with an overwhelming menu that created friction instead of flow.
Mobile experience issues – critical when 95% of their traffic was coming from mobile devices.
Slow loading speeds – impacting the user experience.
The new homepage design.
Eden wanted to create an online experience that felt like treating yourself – luxurious but accessible. The kind of shopping experience that makes customers feel good about their purchase decision.
Our goals:
Transform the user experience from confusing to effortless.
Build trust through strategic social proof placement.
Create a premium feel that reflected their established brand.
Improve website loading speed.
Design a mobile-first experience.
Working closely with Eden’s marketing team, we took a customer-first approach to the redesign. Every decision was made with one question in mind: “Does this help someone easily say yes to buying?”
What we built together:
Replaced the overwhelming mega menu with an intuitive structure that guided customers naturally through their shopping journey. No more decision fatigue – just clear paths to what they wanted.
The new homepage immediately establishes credibility with prominent social proof above the fold, showcasing their positive reviews. A beautiful hero image and strong value proposition make the brand positioning crystal clear.
Custom header design and thoughtful visual elements give the site a bespoke feel that matches their quality standards.
Redesigned product pages to highlight key information above the fold, making purchase decisions easier. The layout guides the eye naturally from product image to key details to that all-important add-to-cart button.
A simple but powerful change: we swapped the invisible black add-to-cart button for a bold, bright color that actually stands out on the page. A small change that makes a big difference.
Added a shoppable video testimonial section that let real customers tell Eden’s story while encouraging purchases. Authentic voices selling authentic products.
Upgraded to a premium Shopify 2.0 theme in order to leverage all the latest features available in Shopify and improve website performance.
Customer psychology: The new shopping experience feels beautiful and rewarding rather than risky and generic.
Streamlined user journey: The simplified navigation eliminates confusion and makes it easier for customers.
Technical foundation: Loading speed improvements to reduce bounce rates.
Enhanced trust signals: Strategic placement of reviews and store locations builds customer confidence.
Premium brand positioning: The design now matches their established brand and quality of their products.
Mobile-optimised experience: With 95% mobile traffic, this wasn’t optional – it was essential. The new design works beautifully across all devices.
Before / After
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