Strategic Shopify Design
The Shopify Build
Shopify Design
Cape Town Web Designer
A premium, conversion-ready Shopify store
The Shopify Build is for brands with a clear brief and a focused product catalogue. The scope is clearly defined, with an efficient, hands-on, guided process. The result is an eCommerce system that looks and works beautifully: structured to guide customers toward a purchase, set up to be found, and simple to manage, with essential email automations included.
This is not a generic template. Your store is crafted on a premium Shopify theme - chosen and carefully customised for your brand - with attention to core conversion principles throughout. Each project includes strategic guidance, from store structure to product presentation. Every design decision is considered from a user experience perspective.
Price guide: From R48,000 | $3,000 USD · 4–8 weeks
A custom quote is provided after a discovery call, once your project is scoped.
The Details
Who this package is for
You know your brand and you know what you're selling. You have a focused range - somewhere around 10 to 200 products - and you want a store that finally looks and works like the business behind it.
Maybe you're launching something new, which needs a strong, premium foundation built by an expert. Maybe you've outgrown a DIY or MVP site that's costing you sales. Either way, the brief is clear, the scope is defined, and what you want is a considered, conversion-first eCommerce system.
That's exactly what this is: a complete Shopify store, built to convert and simple to own, done properly, by someone who's spent a decade doing this.
What's included
Strategic Planning - We begin by mapping your store's structure, navigation, and design direction before building.
Premium Theme - This is not a generic template build. Your store is crafted on a premium Shopify theme, with bespoke sections and customisations.
Complete Shopify Store Design & Development - Clean, elegant, and built to convert.
Product Catalogue Setup - Product template design, categorised and presented well, with foundational SEO included.
Mobile Optimisation
Payment & Shipping Setup
Essential Apps, Email Marketing Automations & SEO
Training & Handover
30 Days Post-Launch Support
What's not included
This package works because the scope is defined. The following fall outside it — and if you need them, the Growth Partnership is the right conversation:
- Advanced theme customisation / complete custom design
- Large or complex product catalogues
- Wholesale or multi-market setup
- Complex migrations
Why Shopify
Because your store should be an asset, not a liability. Shopify is the eCommerce platform I've specialised in for over a decade, and I recommend it without hesitation. Not out of loyalty, but because it solves the problems that drain many growing businesses.
It's secure, fast, and reliable without you lifting a finger: hosting, software updates, and security are handled by the platform, not by you or a developer on retainer. Its checkout is one of the highest-converting in the world, refined by billions of transactions. And it's genuinely simple and intuitive to run: products, orders, content, and discounts are all manageable by you, which is exactly what the 30 days of training and handover in this package are designed around.
Just as importantly, Shopify grows with you. The store we build at 50 products works just as well at 500. When you're ready for subscriptions, wholesale, or selling internationally, the platform is ready too — no rebuild required.
I've seen the alternative often enough: WordPress and WooCommerce setups that need constant technical intervention, and DIY platforms that hit a ceiling just as the business starts to grow. Shopify is where I'd put my own business. That's the honest answer.
What's the cost
R48,000 | $3,000 USD · 4–6 weeks
Final pricing is confirmed on your clarity call, based on your specific scope.
She transformed our website!
Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.
A Shopify expert
Her knowledge of Shopify’s technicalities and ability to create a visually stunning, functional store exceeded expectations. She’s patient, clear, and highly professional.
She's calm, quietly confident and wonderfully organised, and just "got" what I was trying to achieve.
Working with Meg has been an absolute pleasure. She's incredibly intuitive and there’s such a calm, grounded energy about her that makes the whole process feel easy.
A pleasure to work with
It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.
She elevated our business to represent where we are today
We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.
Absolutely loved working with Meg!
Would recommend her services to other brands. Thank you very much for all of your help!
About the studio
I'm Meg Hodson, a Verified Shopify Partner who's been building Shopify stores since 2015 — back when the platform was so new in South Africa that my first build, a 200-product store for a mountain bike shop, took months of figuring things out the hard way. A decade on, that figuring-out is done. The Shopify Build exists because most stores don't need a sprawling project; they need someone who's built enough of them to know exactly what matters.
My background is in journalism and communications, with a Philosophy degree in the mix — training in taking something complicated and making it feel simple. That's what you get here: a store where the thinking is done for you, the foundations are handled properly, and the handover leaves you genuinely in control of what you own.
Reach out:
Email: meg@nutmegstudio.co.za
WhatsApp: 064 652 7428
