Nuera Health & Wellness

Name: Nuera Health & Wellness — Shopify redesign + B2B system (health & wellness)
Brand: Nutmeg Studio
Price: 1.00 USD
Availability: InStock

A DIY store rebuilt to look the part, earn trust, and sell to wholesale buyers, with a 500% lift in sales inside three months

Nuera Health & Wellness — Shopify redesign + B2B system (health & wellness)

$1.00

Nuera Health & Wellness — Shopify redesign + B2B system (health & wellness)

Shopify Website

Nuera Health & Wellness — Shopify redesign + B2B system (health & wellness)

A DIY store rebuilt to look the part, earn trust, and sell to wholesale buyers, with a 500% lift in sales inside three months.

nuerahealth.co.za

Nuera Health & Wellness approached our studio a few weeks after launching a Shopify store they'd built themselves. The product range was strong and in demand, but the store wasn't doing it justice.

The design looked generic, a bit like a hastily assembled dropshipping site, instead of a credible health and wellness brand. It was too simple, and not in the considered way: nothing about it signalled that this was a legitimate business.

The accreditations that should have been front and centre were buried or absent, and there was no clear, easy-to-access B2B flow for the wholesale buyers the brand wanted to reach.

The cost of staying put was simple to name: a quality product range was being held back by a storefront that undersold it, and sales reflected that: there were barely any.

The approach

We worked closely with the Nuera team to restructure and position their brand in order to build trust and make the pasth to pruchase clearer for retail and B2B customers.

We redesigned the store around three priorities, in order of what would move the needle.

Lead with trust. In health and wellness, credibility is the conversion lever. We pulled the brand's accreditations and credentials out of the footnotes and made them part of the buying experience: visible where buyers form their first impression and where they hesitate before purchase. The goal was for a first-time visitor to feel, quickly and without being told, that this is a legitimate operation.

Design that does its job. A professional and user-friendly store that matches the quality of the products: clear navigation, clean design and considered product pages.

A simple B2B system inside Shopify. We built an intuitive wholesale system directly within Shopify. This system is straightforward for trade buyers to use and simple for the team to manage themselves. The aim was a system that opens up a new revenue line without adding too much operational weight.

Results & impact

500% increase in sales in just under three months.
From barely any sales at the start of the project to a store that converts. - the sales figures speak for themselves.
Accreditations made visible and central, with trust built into the buying experience.
A professional, user-friendly storefront that matches the quality of the range.
A simple, intuitive B2B/wholesale system the client can run themselves.

What this project shows: an in-demand range, priced and positioned correctly, combined with professional design and a sound strategy, makes a powerful eCommerce system.

Project details

Client: Nuera Health & Wellness
Niche: Health & wellness
Platform: Shopify
Scope: Full redesign of an existing DIY store · trust/accreditation-led design · conversion-focused storefront · custom B2B (wholesale) system built within Shopify
Timeline: Results measured within three months of launch

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She transformed our website!

Meg transformed our website into something seamless, beautiful, and incredibly easy to navigate. I’ve never experienced such a smooth process in my working career.

— Cathy De Dominicis, Eden Perfumes

Working with Megan at Nutmeg Studio to build our Shopify store for Fruitful® was an absolute pleasure

The final website couldn’t be better in terms of both design and navigation. Megan was always willing to listen and take on feedback, while also bringing incredibly helpful and insightful suggestions to the table that helped our ideas.Overall, it was a fantastic experience and we’d love to work with her again in the future.

— Talia & Graham, Fruitful®

In love with our new store

Meg recreated the most beautiful and easy-to-navigate website for my florist shop. I can’t recommend Nutmeg Studio highly enough.

— Jen, Haven Botanical

A pleasure to work with

It was an absolute pleasure working with Meg. She immediately understood what we were looking for and was approachable throughout the process.

— Allen Usher, Usher Whisky

She elevated our business to represent where we are today

We interviewed multiple design companies and from the moment we connected with Megan, we knew we had found someone who could elevate our business to represent where we are today. Megan came up with a detailed development plan and was very attentive. Nutmeg Design is highly professional and offers beautiful design ideas.

— Richelle, Soul of Africa Travel