Shopify Guides
Simple ways to increase average order value (without feeling too pushy)

Simple ways to increase average order value (without feeling too pushy)

|Megan Hodson
If you run an eCommerce website, increasing your sales doesn’t always need to mean finding more customers. Often, the easiest growth comes from encouraging existing customers to spend a little...
Understanding your customers: 4 buyer archetypes and how to plan your Shopify store for them

Understanding your customers: 4 buyer archetypes and how to plan your Shopify store for them

|Megan Hodson
If you run a Shopify store, you already know that not every visitor will behave the same way. Some buy impulsively, some research for hours, and some need a little...
What makes a homepage actually sell? 7 mistakes I keep finding on Shopify stores (and how to fix them)

What makes a homepage actually sell? 7 mistakes I keep finding on Shopify stores (and how to fix them)

|Megan Hodson
A visitor decides whether to stay on your homepage in about three seconds. If it's unclear, cluttered, or generic in that window, they leave, and you never find out what...
5 tiny product page tweaks that could double your sales (without a redesign)

5 tiny product page tweaks that could double your sales (without a redesign)

|Megan Hodson
Your product might be amazing, but if your product page isn’t doing its job, visitors will scroll past and leave your store empty-handed. The good news? You don’t need a...
Help — My website isn’t getting any sales!

Help — My website isn’t getting any sales!

|Megan Hodson
This is a question I get asked quite often. And I really get how frustrating this problem is -  you’ve poured time, money, and energy into your product range and...
One sentence that sells: How to write a product hook that stops the scroll

One sentence that sells: How to write a product hook that stops the scroll

|Megan Hodson
Struggling to get people to read your product descriptions? Learn 5 types of product hooks that grab attention, spark desire, and guide shoppers to ‘Add to Cart.’ Perfect for small...
This is why businesses move from WordPress to Shopify (and never look back)

This is why businesses move from WordPress to Shopify (and never look back)

|Megan Hodson
If you’ve been running your online store on WordPress for a while, you’ve probably felt it: that creeping frustration that managing your website feels harder than it should. Everything needs...
To pop up or not? How to use pop-ups without annoying your customers

To pop up or not? How to use pop-ups without annoying your customers

|Megan Hodson
Pop-ups. Love them or hate them, they’re one of the fastest ways to grow your email list, but they can also feel intrusive if done wrong. In my experience, adding...
5 Shopify homepage tweaks that can instantly boost sales

5 Shopify homepage tweaks that can instantly boost sales

|Megan Hodson
Your homepage is your store’s front door, and if it’s confusing or cluttered, customers walk right back out. In this post, I share 5 quick homepage tweaks you can make today...
Your Shopify store looks great on desktop. But is it losing sales on mobile?

Your Shopify store looks great on desktop. But is it losing sales on mobile?

|Megan Hodson
You spent hours perfecting your website. It looks beautiful on your laptop. Clean layout, gorgeous images, compelling descriptions. But here's what most shop owners don't realize: over 70% of your...