The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)
Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read... Read more...
How to create compelling product descriptions that convert browsers to buyers on Shopify
How to create compelling product descriptions that convert browsers to buyers on Shopify
Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?... Read more...
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
The Ultimate Shopify Launch Checklist: 18 things to do before you go live
Launching a new Shopify store? Before you hit “publish,” it’s essential to make sure your website is ready to deliver a smooth, trustworthy and conversion-friendly experience from day one. This guide... Read more...
Intuitive SEO is a kinder and simpler way to grow your online store organically
Intuitive SEO is a kinder and simpler way to grow your online store organically
Have you ever opened an SEO tutorial and felt your eyes glaze over? H1 tags. Backlinks. Alt text… it might as well be a foreign language. As a business owner,... Read more...
Fancy websites don’t sell—But THIS will
Fancy websites don’t sell—But THIS will
If your website isn’t built on solid foundations, all the fancy features in the world won’t help. In this post I’m going to break down what actually makes a website work—and how... Read more...
Why I believe Shopify is a better solution than WordPress for your eCommerce website
Why I believe Shopify is a better solution than WordPress for your eCommerce website
When launching an online store for your business, one of the biggest decisions you’ll make is choosing the right website platform. Two of the most popular options out there are Shopify and WordPress (which... Read more...
How to add more sections to your Shopify theme without needing to code or hire a developer
How to add more sections to your Shopify theme without needing to code or hire a developer
Ever tried customising your Shopify theme only to hit a frustrating wall? You want to add a testimonials carousel, a beautiful image gallery, or maybe a hero video — but... Read more...
Is your website actually selling? Here’s how to fix it
Is your website actually selling? Here’s how to fix it
A website is your business’s #1 online sales tool. But if visitors aren’t turning into customers or inquiries, then something isn’t working like it should. A conversion-focused website is built to guide... Read more...
4 amazing things you can do with Shopify’s free Search & Discovery App that improve the user experience and boost sales
4 amazing things you can do with Shopify’s free Search & Discovery App that improve the user experience and boost sales
One of the best ways to improve your store’s shopping experience is to make it easier for customers to find what they’re looking for. Your site’s navigation plays a key... Read more...
What I would do if I was launching a new eCommerce business
What I would do if I was launching a new eCommerce business
Starting a new eCommerce business is overwhelming, but if I were launching a brand today, I’d focus on a few key things to set myself up for success. Here’s pretty... Read more...