When I first spoke to Talia and Graham, the husband-and-wife duo behind Fruitful Vitamins, it was clear we’d be a great fit. From our very first discovery call, their warmth, clarity of vision, and excitement for the brand they were building made this project one to remember.
The goal: to create a Shopify website that felt as light, vibrant, and optimistic as their new line of vitamins — a digital space that communicated trust, clarity, and modern wellness without ever feeling clinical or cold.
A clean, conversion-focused Shopify store that feels bright and welcoming, while still delivering the information customers need to shop confidently. From the joyful colour palette to the intuitive product navigation, every detail was designed to support ease, clarity, and a sense of wellbeing.
Fruitful’s product pages were content-rich and layered with benefits, certifications, and usage details. The challenge was balancing education with elegance — making sure each product page was digestible, scannable, and sales-focused without feeling overwhelming. It took some iteration, but we struck the right balance.
A joyful, easy-to-navigate online store that reflects Fruitful’s energy and ethos. As they launch across the UK and Ireland, they now have a strong, professional digital home to grow from — one that not only looks beautiful, but works hard behind the scenes too.
Explore the beautiful, shopping-focused online stores we’ve created for brands around the world.
When Haven Botanical approached my studio, their website was struggling to make an impression in a crowded online marketplace. Our goal was clear: to craft a distinctive, conversion-focused site that not only showcased the stunning beauty of their products but also created a seamless, inviting experience for customers to browse and buy with ease. The store now measures a healthy 5 – 7% conversion rate going up to 12% during high season.
We worked with Thulisa Naturals, a skincare brand in the US, helping them rejuvinate their online shop so that it’s impactful and shopping focused.