Shopify Guides
Shopify vs WordPress: The Truth

Shopify vs WordPress: The Truth

|Megan Hodson
I've been designing and building websites on both Shopify and WordPress since 2015. I work with product brands and service businesses every day. The truth is: If you were to...
What is the buyer journey?

What is the buyer journey?

|Megan Hodson
The buyer journey is about understanding how someone gets to the point of buying your product. It encompasses buyer psychology, looking at what motivates someone to buy, what influences their...
WordPress to Shopify: 3 Brand Migration Success Stories

WordPress to Shopify: 3 Brand Migration Success Stories

|Megan Hodson
WordPress is a powerful content management system. But when it comes to eCommerce at scale — especially for brands with growth ambitions — it often becomes the obstacle to sustainable...
All dreams need a beginning

All dreams need a beginning

|Megan Hodson
I see this trend on Instagram where people are looking back to where they were in 2016…I’m going to write about this because 2016 was the year that sparked great...
Simple ways to increase average order value (without feeling too pushy)

Simple ways to increase average order value (without feeling too pushy)

|Megan Hodson
If you run an eCommerce website, increasing your sales doesn’t always need to mean finding more customers. Often, the easiest growth comes from encouraging existing customers to spend a little...
Understanding your customers: 4 buyer archetypes and how to plan your Shopify store for them

Understanding your customers: 4 buyer archetypes and how to plan your Shopify store for them

|Megan Hodson
If you run a Shopify store, you already know that not every visitor will behave the same way. Some buy impulsively, some research for hours, and some need a little...
7 Shopify homepage mistakes that are costing you sales (and how to fix them)

7 Shopify homepage mistakes that are costing you sales (and how to fix them)

|Megan Hodson
Your homepage gets approximately 3 seconds to convince a visitor to stay. If it's unclear, cluttered or generic, they'll leave your site—and you'll never know what sale you just lost....
5 tiny product page tweaks that could double your sales (without a redesign)

5 tiny product page tweaks that could double your sales (without a redesign)

|Megan Hodson
Your product might be amazing, but if your product page isn’t doing its job, visitors will scroll past and leave your store empty-handed. The good news? You don’t need a...
Help — My website isn’t getting any sales!

Help — My website isn’t getting any sales!

|Megan Hodson
This is a question I get asked quite often. And I really get how frustrating this problem is -  you’ve poured time, money, and energy into your product range and...
One sentence that sells: How to write a product hook that stops the scroll

One sentence that sells: How to write a product hook that stops the scroll

|Megan Hodson
Struggling to get people to read your product descriptions? Learn 5 types of product hooks that grab attention, spark desire, and guide shoppers to ‘Add to Cart.’ Perfect for small...
This is why businesses move from WordPress to Shopify (and never look back)

This is why businesses move from WordPress to Shopify (and never look back)

|Megan Hodson
If you’ve been running your online store on WordPress for a while, you’ve probably felt it: that creeping frustration that managing your website feels harder than it should. Everything needs...
To pop up or not? How to use pop-ups without annoying your customers

To pop up or not? How to use pop-ups without annoying your customers

|Megan Hodson
Pop-ups. Love them or hate them, they’re one of the fastest ways to grow your email list, but they can also feel intrusive if done wrong. In my experience, adding...
5 Shopify homepage tweaks that can instantly boost sales

5 Shopify homepage tweaks that can instantly boost sales

|Megan Hodson
Your homepage is your store’s front door, and if it’s confusing or cluttered, customers walk right back out. In this post, I share 5 quick homepage tweaks you can make today...
Your Shopify store looks great on desktop. But is it losing sales on mobile?

Your Shopify store looks great on desktop. But is it losing sales on mobile?

|Megan Hodson
You spent hours perfecting your website. It looks beautiful on your laptop. Clean layout, gorgeous images, compelling descriptions. But here's what most shop owners don't realize: over 70% of your...
The Busy Restaurant Test: Make Your Website Instantly Trustworthy

The Busy Restaurant Test: Make Your Website Instantly Trustworthy

|Megan Hodson
Why do some websites feel more inviting than others? Using the Busy Restaurant Test, learn how to make your site look active, trustworthy, and full of happy customers. Discover practical...
Guide to moving your online shop from WordPress to Shopify

Guide to moving your online shop from WordPress to Shopify

|Megan Hodson
If you’ve been running your online store on WordPress + WooCommerce, you’ve probably experienced the highs and lows. It can work beautifully, until it doesn’t. Too many plugins slowing things...
What I learned about eCommerce websites while shopping for skincare on my phone

What I learned about eCommerce websites while shopping for skincare on my phone

|Megan Hodson
I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching...
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)

A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)

|Megan Hodson
With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before...
The magical conversion formula: How one brand turned me from stranger to customer

The magical conversion formula: How one brand turned me from stranger to customer

|Megan Hodson
Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way...
Shopify just made running an online store way easier – here’s how

Shopify just made running an online store way easier – here’s how

|Megan Hodson
Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is...
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)

The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)

|Megan Hodson
Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read...
How to create compelling product descriptions that convert browsers to buyers on Shopify

How to create compelling product descriptions that convert browsers to buyers on Shopify

|Megan Hodson
Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?...
The Ultimate Shopify Launch Checklist: 18 things to do before you go live

The Ultimate Shopify Launch Checklist: 18 things to do before you go live

|Megan Hodson
Launching a new Shopify store? Before you hit “publish,” it’s essential to make sure your website is ready to deliver a smooth, trustworthy and conversion-friendly experience from day one. This guide...
Intuitive SEO is a kinder and simpler way to grow your online store organically

Intuitive SEO is a kinder and simpler way to grow your online store organically

|Megan Hodson
Have you ever opened an SEO tutorial and felt your eyes glaze over? H1 tags. Backlinks. Alt text… it might as well be a foreign language. As a business owner,...