Shopify Guides
The Busy Restaurant Test: Make Your Website Instantly Trustworthy

The Busy Restaurant Test: Make Your Website Instantly Trustworthy

|Megan Hodson
Why do some websites feel more inviting than others? Using the Busy Restaurant Test, learn how to make your site look active, trustworthy, and full of happy customers. Discover practical...
Guide to moving your online shop from WordPress to Shopify

Guide to moving your online shop from WordPress to Shopify

|Megan Hodson
If you’ve been running your online store on WordPress + WooCommerce, you’ve probably experienced the highs and lows. It can work beautifully, until it doesn’t. Too many plugins slowing things...
What I learned about eCommerce websites while shopping for skincare on my phone

What I learned about eCommerce websites while shopping for skincare on my phone

|Megan Hodson
I turned 40 this year and decided it was time to get serious about skincare. I’m curious about Korean skincare in particular and have spent a couple of hours researching...
A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)

A beginner’s guide to optimising your Shopify store for AI Product Recommendations (and why it matters)

|Megan Hodson
With the rise of AI, one thing is for certain in an ever-changing digital world: your customers are increasingly asking ChatGPT, Claude, and other AI tools for product recommendations before...
The magical conversion formula: How one brand turned me from stranger to customer

The magical conversion formula: How one brand turned me from stranger to customer

|Megan Hodson
Recently I experienced something that perfectly demonstrates how a smart brand can turn a complete stranger into an excited customer. The brand? Lumi Glo. Now, I am in no way...
Shopify just made running an online store way easier – here’s how

Shopify just made running an online store way easier – here’s how

|Megan Hodson
Shopify recently rolled out its Summer ’25 Editions, and there’s genuinely a lot here that could make your day-to-day easier and your store more effective. What I love most is...
The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)

The premium foundation I really wanted and didn’t buy (and what it taught me about customer hesitation)

|Megan Hodson
Why “ready to buy” customers walk away — and how to keep them on your site Picture this: You’re browsing online for a new foundation. You’ve done your research, read...
How to create compelling product descriptions that convert browsers to buyers on Shopify

How to create compelling product descriptions that convert browsers to buyers on Shopify

|Megan Hodson
Picture this: You’ve spent hours perfecting your product photos, your Shopify store looks stunning, and your prices are competitive. Yet somehow, visitors keep bouncing off your product pages. Sound familiar?...
The Ultimate Shopify Launch Checklist: 18 things to do before you go live

The Ultimate Shopify Launch Checklist: 18 things to do before you go live

|Megan Hodson
If you're about to launch a Shopify store, here's the direct answer: go through checkout on your phone, test every link and policy page, connect your analytics and search console,...
Intuitive SEO is a kinder and simpler way to grow your online store organically

Intuitive SEO is a kinder and simpler way to grow your online store organically

|Megan Hodson
Have you ever opened an SEO tutorial and felt your eyes glaze over? H1 tags. Backlinks. Alt text… it might as well be a foreign language. As a business owner,...