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Projects

Websites I’ve created for brands around the world

Shopify conversion rate optimisation and full redesign for a flower shop

When Haven Botanical approached my studio, their website was struggling to make an impression in a crowded online marketplace. Our goal was clear: to craft a distinctive, conversion-focused site that not only showcased the stunning beauty of their products but also created a seamless, inviting experience for customers to browse and buy with ease. The store now measures a healthy 6 – 8% conversion rate going up to 12% during high seasons.

Bright, airy and optimistic design for this new UK wellness brand

I worked with Fruitful Vitamins, a new wellness brand in the UK. The goal: to create a Shopify website that felt as light, vibrant, and optimistic as their new line of vitamins — a digital space that communicated trust, clarity, and modern wellness without ever feeling clinical or cold.

Growing sales by moving from Wix to Shopify

I helped the South African design & decor brand, Arrange Studio, move their website from Wix to Shopify to leverage Shopify’s powerful eCommerce management system. The result is a fast, mobile-first online store built for sales. Return on investment was achieved 1.5 months after launching the new site.

Shopping-optimised redesign for a natural skincare brand

I worked with Thulisa Naturals, a skincare brand in the US, helping them redesign and rejuvenate their online shop using a new, mobile-first Shopify theme. The result is an engaging, impactful and shopping focused Shopify site.

A WordPress website makeover to celebrate a milestone

I helped California-based travel agency, Soul of Africa Travel, re-imagine their outdated 10-year old website that didn’t work on mobile. The result is a new gorgeous and modern website that celebrates the evolution of the business, evoking the spirit of adventure, and making it easy for clients to choose them.

Shopify Website
Portfolio

These are the Shopify eCommerce websites I have created.

I helped South African artist, Vincent da Silva, move from Squarespace to Shopify in order to leverage Shopify’s powerful online selling tools. The result is a minimal and modern website with strategic SEO optimisation for increased visibility in Google.

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Two Week Shopify Website design for Lee & McCabe – a designer boutique based in the US. View live.

User experience optimisation and complete Shopify website redesign for Bags of Bites artisanal bakery.

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UX optimisation and complete Shopify website redesign for Antioxi UK, a leading UK-based seller of functional mushroom extracts.

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User experience optimisation and complete Shopify website redesign for Soul Design Jewellery. View the case study.

I created a brand new Shopify website for VDS Leathers. View the case study.

WordPress Website
Portfolio

These are the WordPress brochure websites I have designed and developed.

I helped California-based, Soul of Africa Travel, re-imagine their 10-year old WordPress website. The final result is a sleek and bespoke website designed to showcase the business’s expertise and grow enquiries.

Read the Case Study.

The Farmgirl Flowers website transformation is one of my favourite projects. This project included: custom WordPress web design and development; copywriting and SEO. The website now ranks at the top of Google for key search terms.

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A beautiful and simple brochure website for Travel Happy Holidays. View live.
A simple and sleek website for an interior designer. View live.

I helped transform Afrigran’s outdated WordPress website into an elegant and functional online space that looks beautiful on all screen sizes and captures the sophisticated essence of the business.

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I designed and developed a sleek and elegant WordPress website for Lisa Walters Interiors, an interior designer based in Balito, KwaZulu-Natal, South Africa.

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A distinctive website for Bush Hill Cheese. The website now ranks at the top of Google for key search terms.

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A simple and sophisticated website for The Winelands Square shopping development.

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I created a modern, clean and fast website for The Wykeham Collegiate Independent Girls’ school.

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Simple, clean and contemporary WordPress website for Vmoto South Africa. The website now ranks at the top of Google for key search terms.

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Longstanding client, Sagewood Cafe, came to me looking for a complete website refresh, including the development of an online shop. The website now ranks at the top of Google for key search terms.

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One of my favourite projects and a great example of how beautiful imagery combined with a simple layout, carefully-chosen typography, colours and white space come together to create a stunning website.
Read the case study.

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