Otherland's Shopify Makeover

We worked with the founders of Otherland Club to makeover their Shopify website.

Otherland Club Shopify Makeover case study

Alluring. Playful.

Otherland Club is a UK-based online clothing store. They sell unique pure cotton men’s shirts made by small-scale artisans using heritage fabric printing techniques such as hand blockprinting.

Problems with the old website:

  • Website design didn’t reflect the beauty and quality of Otherland’s product range.
  • Overall design felt uninspiring and flat.
  • The team didn’t want to promote or share the website because of the design.

Drag the line to see the before and after screenshots

Before After What the Otherland Club looked like before the makeoverWhat the Otherland Club looked like after

Goals for this project

  • Create an alluring, playful and conversion-focused website design that beautifully showcases Otherland’s products – a website that the team is excited and proud to share.
  • Identity opportunities to optimise the design, backend systems and marketing integrations for conversions.
  • Provide Shopify support, showing the team how to manage and update their website.


Project Notes

As you can see from the before and after screenshots, this Shopify makeover has set Otherland Club up with an alluring new website designed to convert.

We helped the team optimise their systems, which included setting up a more effective email marketing tool, creating abandoned cart reminders, cleaning up the shop filter system, and setting up a reviews app (Junip) to collect and grow customer reviews.

View the Otherland Club website live here.

Learn more about our Shopify online store services here.

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