Our focus was on creating a website that would:
Working closely with Richelle, we reimagined her website from the ground up:
Clarified the message: We developed a clear content plan to communicate the benefits of working with Richelle, her brand values, and her unique approach to travel planning.
Simplified the copy: The new website copy is concise and impactful, making it easier for visitors to connect with the brand.
Built trust with testimonials: We highlighted client testimonials on key pages to add credibility and showcase the impact of Richelle’s work.
Revamped the navigation: A streamlined, action-oriented navigation menu now helps visitors find what they need effortlessly.
Created a visual hook: A homepage hero video grabs attention and visually conveys the spirit of Soul of Africa Travel.
Designed for usability and style: The site now features a clean, custom design that reflects the brand’s high standards, with full optimization for smartphone screens.
Encouraged action: Every page includes a call-to-action section, making it simple for visitors to inquire or book.
Toggle for the before and after snapshots of the homepage
We’d love to help your brand create a beautiful new website that grows sales and inquiries.
“We are a small boutique travel agency located in Southern California, USA that was looking for someone to re-imagine our website after 10 years. We interviewed multiple design companies and from the moment we connected with Megan over the phone, we knew we had found someone who could elevate our business to represent where we are today. After an initial strategy meeting, Megan came up with a detailed development plan and was very attentive to all our comments, change requests and at times demanding timelines. Nutmeg Design is highly professional and offers beautiful design ideas. We highly recommend Nutmeg Studio to anyone looking to create a website that can compete.”
Explore the beautiful, shopping-focused online stores we’ve created for brands around the world.
Longstanding client, Sagewood Cafe, came to use looking for a complete website refresh, including the development of an online shop.
Bags of Bites’ old website failed to reflect the brand’s bold and happy personality. It felt confusing and hard to use, and website visitors were not really engaging with the homepage.
Our redesign introduced bold, happy pops of color and mouth-watering product photos. The new homepage highlights the brand’s bestsellers, story, and popular dietary ranges, including sugar-free and vegan options.
It’s simple, user-friendly and designed to convert.
Browse our free downloads, including the Shopify Website Planning checklist and The Brand Bio Alchemist:
Website Planning Guide
Ready to partner with us to create a beautiful, functional Shopify store? Download our website planning checklist that helps you gather everything you need to ensure a smooth, efficient process.
AI Copywriting Guide
Use our Brand Bio Alchemist to effortlessly write captivating copy.
✨ Create a magnetic first impression.
✨ Customised to your brand: Words that reflects your brand personality, mission and value, helping your business stand out.
✨ Easy and stress-free: No more staring at a blank screen.
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Building Shopify stores since 2015.
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