A website makeover to celebrate a milestone

Transforming Soul of Africa Travel’s 10-year old WordPress website into a modern and user-friendly space that communicates the essence of the brand.

When Richelle, the founder of Soul of Africa Travel, approached my studio, her business had just reached a significant milestone—its 10th anniversary

After a decade of helping travelers create unforgettable journeys, Richelle wanted her website to reflect just how far her brand had come.

Her vision was clear: a modern, user-friendly online space that communicated the essence of Soul of Africa Travel and made it easy for visitors to take the next step.

Snapshot of the new website's beautiful mobile-first design
Gorgeous layouts and colours for the new website

Projet Goals

Our focus was on creating a website that would:

Working closely with Richelle, we reimagined her website from the ground up

Clarified the message: We developed a clear content plan to communicate the benefits of working with Richelle, her brand values, and her unique approach to travel planning.

Simplified the copy: The new website copy is concise and impactful, making it easier for visitors to understand the business.

Built trust with testimonials: We highlighted client testimonials on key pages  throughout the website to add credibility and showcase the impact of Richelle’s work.

Simplified the navigation: A simplified, action-oriented navigation menu now helps visitors find what they need effortlessly.

Created a visual hook: A homepage hero video grabs attention and visually conveys the spirit of Soul of Africa Travel.

Designed for usability: The site now features a clean, custom design that reflects the brand’s high standards, with detailed optimisation for smartphone screens.

Encouraged action: Every page includes a call-to-action section, making it easy and simple for visitors to inquire.

Before After

Toggle for the before and after snapshots of the homepage

The Result

The new website celebrates the evolution of Soul of Africa Travel with a modern, user-friendly and captivating design that inspires visitors to explore, inquire, and dream. It’s a space that Richelle is proud to share and that truly reflects the care and attention to detail she brings to her work.

We’d love to help your brand create a beautiful new website that grows sales and inquiries.

"We interviewed multiple design companies and from the moment we connected with Megan over the phone, we knew we had found someone who could elevate our business to represent where we are today."

“We are a small boutique travel agency located in Southern California, USA that was looking for someone to re-imagine our website after 10 years. We interviewed multiple design companies and from the moment we connected with Megan over the phone, we knew we had found someone who could elevate our business to represent where we are today. After an initial strategy meeting, Megan came up with a detailed development plan and was very attentive to all our comments, change requests and at times demanding timelines. Nutmeg Design is highly professional and offers beautiful design ideas. We highly recommend Nutmeg Studio to anyone looking to create a website that can compete.”

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