Online marketplaces like Etsy make it easy for product-based businesses to start selling quickly and at low entry cost. This is a great way to test the waters to see if people will buy (and are even interested in) what you’re selling.

But there’s a moment in your business-building journey when marketplace selling is simply not enough; and it’s time to consider creating an online store for your brand.

Here are 5 compelling reasons why having your own online shop is the ultimate power move:

#1 Create a branded shopping experience for your customers

One of the problems with online marketplace selling is that it’s tricky, if not impossible, for your brand to stand out amidst thousands of other sellers.

With your own online shop you can create a branded shopping experience for your customers.

This helps your brand stand out and be remembered, which is essential for creating a sustainable + scaleable eCommerce business.

#2 Own your audience and data

With your own online store you can gather essential insights into how people use and interact with your website. This includes:

• Collect Customer Insights: Discover information about who your customers are, what they love, and how they shop. This data is your secret weapon for crafting targeted marketing campaigns and personalizing the customer experience.
• Build Your Email List: Collect customer emails directly on your website, allowing you to nurture relationships and spark repeat business.
• Gain Website Traffic Analysis: Understand who’s finding your store and what’s resonating with them. Use this intel to fine-tune your website for maximum conversions.

#3 Grow your revenue

An online store enables you to get strategic with tactics to grow sales and encourage higher average order values.

With your own website you can easily:

• Create irresistible product bundles and exclusive offers only available on your website. Entice customers to spend more and boost your average order value.
• Run Your Own Promotions: Design strategic sales and discounts that align perfectly with your brand and target audience. The marketing power is all yours.

#4 Level up your brand’s online presence

Having your own website establishes your business as a professional, future-focused brand. It shows the world you’re a force to be reckoned with and sets your business up for long-term growth.

#5 Nurture customer relationships

Having your own online store enables you to build direct relationships with your customers, fostering lifelong brand loyalty and creating a community of loyal + loving fans.

So, while marketplaces like Etsy provide accessible channels to launch and grow, having your own online shop empowers you to take complete control, cultivate deeper customer connections, and set the stage for long-term brand growth.

Can you integrate your Etsy shop with your Shopify website?

Yes you can. Once your Shopify store is set up, you can download an app that will sync inventory between your Shopify website and Etsy. Here’s an example.

Shopify also has marketplace integrations for Amazon and eBay.

Ready to make the leap? Do your research, explore eCommerce platforms, and consider partnering with a web designer specialising in eCommerce to help you build your beautiful branded store (that’s also conversion optimised).

Remember, your own website is an investment in your brand’s future, opening doors to growth and long-term success. Let’s make it happen – learn more about our Shopify online store service here.