Why I love building eCommerce websites

About half the websites I create these days are eCommerce ones. I feel that I bring the most value to these sorts of projects. Here’s why I love eCommerce so much:

In 2015 my boss (at the boutique marketing agency I used to work at before starting Nutmeg) tasked me with creating a big Shopify website for one of our local sports retail clients. The business had a thriving physical store and a loyal local customer base. They wanted to expand to selling their MTB and road bikes online across the country.

I had never worked with Shopify before. My role with web design and development involved managing old school html websites in Dreamweaver and creating simple WordPress ones. This was a mighty big challenge. And it wasn’t just a design project: I managed and set up everything. I cataloged their entire retail store (200+ products), I arranged meetings with couriers to identify the best-fit partner (bikes are of course pricey to ship), I consulted on payment gateways to negotiate the lowest % transaction fees, I wrote all the copy + store policies, I sourced all the images, I designed everything. I managed and guided the entire project to completion, with minimal help.

There were late nights and a few moments when I wanted to run away. It was hard. But I didn’t give up. We went on to launch a beautiful, clean and modern Shopify website.

But the business was weary to invest in paid ads. So here we were with this shiny new website and barely any sales. I created an SEO strategy focused on blogging. My hard work started to pay off – the first few sales started coming in – high-ticket sales for top-of-the-range MTB and road bikes from people all over South Africa.

I got this website to the first page of Google. All sales were coming from organic traffic alone. That’s when I fell in love with eCommerce. It’s so hard, but the payoffs are magical. And that’s why I’m well equipped and have the experience + knowledge to help your brand build a strong, conversion-optimised eCommerce website.

Hi - I'm Megan Hodson

I’m a Shopify + WordPress web designer with 16+ years communications, marketing and digital design experience, including working in eCommerce since 2010.

Our studio collaborates with brave-hearted small businesses around the world, helping them create beautifully-functional websites that convert.

We specialise in:

Shopify Stores: We help you plan and design stunning, user-friendly online shops that are easy to manage and scale alongside your business. Learn more.

Website Transformations: Is your website feeling outdated? We’ll work with you to create a fresh, modern space that reflects your brand and delivers a seamless user experience. Learn more.

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