It’s tough convincing people to buy from your website. Conversion rates vary depending on your niche and country, sitting anywhere between 1 – 5% (5% being an above-average conversion rate).
If your website has a 1% conversion rate this means you need at least 100 website visitors per day to get 1 sale per day. That’s a lot of traffic for a new website/brand that doesn’t have a big audience.
But even if you’re getting website visitors, it doesn’t mean they’re going to buy. So, what’s preventing them from buying?
Here are some issues that could be hurting your website’s conversion rate:
#1 Low quality and / or irrelevant images or not enough high-quality images.
#2 It’s not clear what your website is selling.
#3 It’s not clear why someone should choose your brand / products (in other words – you’re not communicating a unique value proposition).
#4 Your website is confusing, too busy or too difficult to use and navigate.
#5 Your website design looks DIY-ed or unprofessional.
#6 Your website lacks essntial trust features like clear, easy-to-find store policies, payment method logos, real customer reviews, a non-generic about page, non-functional social media links and prominent business contact details.
#7 Your website doesn’t work properly on a phone.
#8 Your shipping rates are unexpected, confusing or too expensive.
#9 You’re not nurturing / building a relationship with website visitors – understand that it takes at least 7 interactions with your brand until someone is ready to even consider buying from you.
Many small businesses think that conversion rate optimisation is something only bigger websites do. But this simply isn’t true. Conversion rate optimisation begins with getting the basics right – build a strong, conversion-focused website and integrate it with a thoughtful marketing plan and you’re well on your way to growing a sustainable business.
Need help planning and designing an eCommerce website for your business?
I specialise in creating modern, conversion-focused Shopify eCommerce website for brave-hearted businesses around the world. My service is centered around helping you plan and build a beautiful branded online store that gives you the confidence to grow and evolve. Interested? Book a discovery call with me here.
