What’s stopping people from buying?

It’s tough convincing people to buy from your website. Conversion rates vary depending on your niche and location, sitting anywhere between 1 – 5% (5% being a superb, above-average conversion rate).

If your website has a 1% conversion rate this means you need at least 100 website visitors per day to get 1 sale a day. That’s a lot of traffic for a new website/brand that doesn’t yet have a big audience.

But even if you’re getting website visitors, it doesn’t mean they’re going to buy. So, what’s preventing them from buying?

Here are some issues that are hurting your website’s conversion rate:

#1 Low quality and / or irrelevant images
#2 Not clear what you’re selling
#3 Not clear why someone should choose your brand / products
#4 Your website is confusing or difficult to use / navigate
#5 Your website looks DIY-ed
#6 Your website lacks trust features like clear, easy-to-find store policies, payment method logos, real customer reviews, a non-generic about page and business contact details
#7 Your website doesn’t look good on smartphones
#8 Unexpected / uncompetitive shipping rates
#9 You’re not nurturing / building a relationship with first-time visitors

Many small businesses think that conversion rate optimization is something only bigger websites do. But this simply isn’t true. Conversion rate optimization begins with getting the basics right – build a strong, conversion-focused website and integrate it with a thoughtful marketing plan and you’re well on your way to growing a sustainable business.

Need help planning and designing an eCommerce website for your business?

I specialise in creating modern, conversion-focused Shopify eCommerce website for brave-hearted businesses around the world. My service is centered around helping you plan and build a beautiful branded online store that gives you the confidence to grow and evolve. Interested? Book a discovery call with me here.

Hi - I'm Megan Hodson

I’m a Shopify + WordPress web designer with 16+ years communications, marketing and digital design experience, including working in eCommerce since 2010.

Our studio collaborates with brave-hearted small businesses around the world, helping them create beautifully-functional websites that convert.

We specialise in:

Shopify Stores: We help you plan and design stunning, user-friendly online shops that are easy to manage and scale alongside your business. Learn more.

Website Transformations: Is your website feeling outdated? We’ll work with you to create a fresh, modern space that reflects your brand and delivers a seamless user experience. Learn more.

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