One of the biggest mistakes I see new eCommerce store owners making

One of the biggest mistakes I see new eCommerce store owners making time and time again: failing to collect customer reviews or feedback.

Social proof is an amazing way to convince people to trust your brand and buy your products. It’s also an important way to convert more of your website’s visitors into paying customers. Just think how many times you’ve been convinced (or dissuaded) to buy something because of the reviews….

Plus, real-life customer reviews provide invaluable insight into your customers’ experiences, helping your brand to grow, improve and better serve.

Yet I still see so many new eCommerce websites failing to implement any sort of system for collecting customer reviews. Some only consider this months or even years later, when they have already lost out on so many reviews and customer insight.

The Fix

Don’t let this be you! Implementing a system for collecting reviews is not difficult.

All major eCommerce platforms, including Shopify and WordPress’s WooCommerce, have apps and plugins that can be set up to send out automated review requests to customers who have recently placed an order. This means you can create a review system on autopilot.

Some of my favourite review apps and plugins include:

Many of these apps and plugins have free plans and include step-by-step instructions walking you through how to set them up.

Responding and reviewing your customer reviews

It’s good practice to make sure you respond to both negative, positive and just-ok reviews. This shows you listen to your customers and care. It’s also important to track your reviews; often the just-ok, middle-of-the-range, 3-star reviews are actually the most helpful because they indicate areas where you could improve.

About the author

Megan Hodson is the founder and lead UX/Web Designer at Nutmeg. She is passionate about eCommerce and helping product-based businesses build user-friendly and conversion-focused online stores. Learn more about Megan here.

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