Farmgirl Flowers is an award-winning floral designer and grower of scented roses and luxury wedding blooms.

A strategic website revamp for Farmgirl Flowers

I helped this business plan, design and build a gorgeous new website. Since launch, Farmgirl Flowers has seen a significant rise in organic search traffic and inquiries for all of their services.

The project brief

Revamp the Farmgirl Flowers’ website.

What was wrong with the old website? Sandra, Farmgirl Flowers’ owner, felt that her old website didn’t reflect her vision for the brand.  She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style + brand values and grew inquiries for her business. 

From my perspective, I also found the old website really confusing to use and felt it didn’t clearly communicate the business’s offering.

Our number 1 goal for the revamp was to create a much easier-to-use and understand website that made it easy for Sandra’s ideal clients to take action.

New homepage

Portfolio page

Services page

The transformation

Since launching the website, Farmgirl Flowers has seen a significant increase in qualified organic search traffic to the website, and resulting growth in inquiries for all of Farmgirl Flowers’ services. This is due to the SEO development, website restructuring and communications work I did during the rebuild. The website is now ranking on the first page of Google for targeted keywords and phrases. I continue to help this business and will soon be providing content marketing support.

Key features of this project

This project included: