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Farmgirl Flowers is an award-winning floral designer and grower of scented roses and luxury wedding blooms.

A strategic rebuild for this floral designer

I helped Farmgirl Flowers plan, design and build a gorgeous new website. Since launch, Farmgirl Flowers has seen a significant rise in organic search traffic and inquiries for all of their services.

The Brief

Revamp the Farmgirl Flowers’ website.

What was wrong with the old website? Sandra, Farmgirl Flowers’ owner, felt that her old website didn’t reflect her vision for the brand.  She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style + brand values and grew inquiries for her business. 

From my perspective, I also found the old website really confusing to use and felt it didn’t clearly communicate the business’s offering.

Our goal was to create a much easier-to-use and understand website that made it easy for Sandra's ideal clients to take action.

New homepage

Portfolio page

Results

Since launching the website, Farmgirl Flowers has seen a significant increase in qualified organic search traffic to the website, and resulting growth in inquiries for all of Farmgirl Flowers’ services. This is due to the SEO development, website restructuring and communications work I did during the rebuild. The website is now ranking on the first page of Google for targeted keywords and phrases. I continue to help this business and will soon be providing content marketing support.

  • Increase in organic traffic to the website.
  • Increase in enquries for the business.
  • The new website is much faster than the old website.
  • Sandra loves the new website because it beautifully communicates her offerings.
  • New automations mean less admin for Sandra.
  • The website is attracting Sandra's ideal clients and customers.

"I have loved working with Meg! She is professional, has great guidance and ideas and the end product is not only spectacular, but very importantly, a true reflection of the brand and product. Once you walk the road with Meg and you answer all the questions she requires, you understand fully why her design services exceed so many others." - Sandra Trethewey

Key features of this project

This project included:

  • A bespoke WordPress website design and development
  • A complete restructure of the website so as to communicate Farmgirl Flowers' offering to key audiences
  • Creation of a new refined and elegant brand colour palette and brand fonts
  • Website copywriting
  • Website speed and performance optimisation
  • Search Engine Optimisation
  • Online security and off-server backups
  • Detailed mobile design optimsation, including a custom slide-in mobile menu
  • Coming soon: An online flower ordering system
View the Farmgirl Flowers’ website live here.

How to work with Nutmeg

Book a free strategy call .

I'll then send you a quotation.

Confirm you want to start the project.

We start planning your new website.

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Based in the Cape Winelands, South Africa. Working worldwide.

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