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Case Study: WordPress Website Design & Development

farmgirl flowers

A strategic and beautiful website redesign for this gorgeous brand. Designed and developed in WordPress.

The Project Brief

Rebuild and redesign the Farmgirl Flowers’ website.

What was wrong with the old website? Sandra, Farmgirl Flowers’ owner, felt that her old website didn’t reflect her vision for the brand. She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style.

key features of this project

This project included:

  • A bespoke WordPress website design and development
  • Website strategy and content planning
  • Creation of a new refined and elegant brand colour palette and brand fonts
  • Guidance with regards to brand communications and copywriting
  • Website speed and performance optimisation
  • Search Engine Optimisation
  • Online security and off-server backups
  • Detailed mobile design optimsation, including a custom slide-in mobile menu
  • Coming soon: An online flower ordering system
View the Farmgirl Flowers’ website live here.
Mockup

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A boutique web studio specialising in eCommerce design and development and building websites on the WordPress/WooCommerce and Shopify platforms for small to medium-sized businesses around the world.
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About

A boutique eCommerce strategy, design and development studio based in Hilton, Pietermaritzburg, South Africa.
Working with clients worldwide.

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Clean, modern, beautifully-simple websites that convert.

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