Farmgirl Flowers is a woman-owned flower farm based in South Africa. The business’s owner, Sandra, approached our studio, looking for a WordPress website redesign.
What was wrong with the old website?
Sandra felt that her old website didn’t reflect her vision for the brand. She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style and brand values and grew inquiries for her business.
I found the old website really confusing and hard to use; it didn’t clearly communicate the business’s offering.
We elevated and refined the website design to communicate the beauty and quality of Farmgirl Flowers’ service offering. This involved creating a website style guide showing font pairings and colour palette. We designed gorgeous page layouts and selected beautiful imagery from the business’s media library. We helped the team write and refine the website copy.
We’re a WordPress Web Design studio based in Cape Town and working with businesses around the world.
Tired of your old website? Looking for something fresh, beautiful and conversion focused? Let’s chat:
– Sandra Trethewey, Farmgirl Flowers
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