Farmgirl Flowers

WordPress Website Transformation

Farmgirl Flowers WordPress Website Design Project

Farmgirl Flowers is a woman-owned flower farm based in South Africa. The business's owner, Sandra, approached our studio, looking for a WordPress website redesign

What was wrong with the old website?

The old website failed to reflect Sandra’s vision for the brand.  She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style, high-quality service and brand values + grew inquiries for her business. 

I found the old website confusing and hard to use; it didn’t clearly communicate the business’s offering.

Farmgirl Flowers Website Design Project

What we did

We elevated and refined the website design to communicate the beauty and quality of Farmgirl Flowers’ service offering. This involved creating a website style guide showing font pairings and colour palette. We designed gorgeous page layouts and selected beautiful imagery from the business’s media library. We helped the team write and refine the website copy, with a focus on search engine optimisation.

The Result

Since launching the website, Farmgirl Flowers has seen a significant increase in qualified organic search traffic to the website, and resulting growth in inquiries for all of Farmgirl Flowers’ services. This is due to the SEO development, website restructuring and communications work I did during the rebuild. The website is now ranking on the first page of Google in South Africa for targeted keywords and phrases.

"I have loved working with Meg! She is professional, has great guidance and ideas and the end product is not only spectacular, but very importantly, a true reflection of the brand and product."

– Sandra Trethewey, Farmgirl Flowers

“”I have loved working with Meg! She is professional, has great guidance and ideas and the end product is not only spectacular, but very importantly, a true reflection of the brand and product. Once you walk the road with Meg and you answer all the questions she requires, you understand fully why her design services exceed so many others.””

We’re a WordPress Web Design studio based in Cape Town and working with businesses around the world.

Our speciality? Helping businesses transform their outdated websites into elegant and user-friendly spaces that grow enquiries and bookings with ease.

Tired of your old website? Looking for something fresh, beautiful and conversion focused? Let’s chat:

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