Farmgirl Flowers

WordPress Website Transformation

Farmgirl Flowers WordPress Website Design Project

The Brand

Farmgirl Flowers is a woman-owned flower farm based in South Africa. The business’s owner, Sandra, approached our studio, looking for a WordPress website redesign.

What was wrong with the old website?

Sandra felt that her old website didn’t reflect her vision for the brand.  She was dreaming of a beautiful website that her ideal clients and customers would fall in love with; a website that communicated her style and brand values and grew inquiries for her business. 

I found the old website really confusing and hard to use; it didn’t clearly communicate the business’s offering.

Farmgirl Flowers Website Design Project

What we did

We elevated and refined the website design to communicate the beauty and quality of Farmgirl Flowers’ service offering. This involved creating a website style guide showing font pairings and colour palette. We designed gorgeous page layouts and selected beautiful imagery from the business’s media library. We helped the team write and refine the website copy.

The Result

Since launching the website, Farmgirl Flowers has seen a significant increase in qualified organic search traffic to the website, and resulting growth in inquiries for all of Farmgirl Flowers’ services. This is due to the SEO development, website restructuring and communications work I did during the rebuild. The website is now ranking on the first page of Google for targeted keywords and phrases. I continue to help this business and will soon be providing content marketing support.

We’re a WordPress Web Design studio based in Cape Town and working with businesses around the world.

We love helping businesses transform their outdated websites

Tired of your old website? Looking for something fresh, beautiful and conversion focused? Let’s chat:

"I have loved working with Meg! She is professional, has great guidance and ideas and the end product is not only spectacular, but very importantly, a true reflection of the brand and product."

– Sandra Trethewey, Farmgirl Flowers

“I have loved working with Meg! She is professional, has great guidance and ideas and the end product is not only spectacular, but very importantly, a true reflection of the brand and product. Once you walk the road with Meg and you answer all the questions she requires, you understand fully why her design services exceed so many others.”

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