Jen reached out to me on Instagram after seeing my work. Instantly drawn to her ceramic vessels, I loved the organic shapes and natural, earthen colours and I knew this would be an inspirational + delightful project.

Since Jen lived nearby in Cape Town (I live between Paarl and Stellenbosch), I decided to offer my photography services as part of the project. Jen wanted a simple and authentic design. To achieve beauty in simplicity, it’s vital to have high-quality imagery that aligns with your brand style. 

Taking the photos for Jen’s website was an amazing opportunity for me to achieve the vision I had when I first glimpsed her vessels; minimal, elegant and whimsy beauty that artfully shows off Jen’s products. Jen’s vessels ask to be admired and held dear and I wanted the imagery to communicate this.

This is one of my favourite projects to date and is a great example of how beautiful imagery combined with a simple layout, carefully-chosen typography, colours and white space come together to elevate a business.

Scroll down for images and mockups from this project.

www.jendecharmoy.co.za