Project Process

1. Discovery

We begin with a discovery phase to learn more about your business and explore what it needs. 

How it works:  Book a complimentary, 30-minute discovery consultation here so I can learn more. Once I have gathered enough information from talking to you and asking you to complete a project briefing questionnaire, I’ll create and send you a proposal, which includes a quotation, project brief and timeline. You can then book your project.

2. Strategy | Gathering Content

This phase is all about planning your new website; what pages it will have, conversion-optimisation features, marketing integrations such as an email marketing funnel and/or Facebook + Instagram Shop. It’s also about gathering content for the website: copy for each page (I also offer a website copywriting  service); images; video; and product data if it’s an eCommerce project.

I use Trello as a project management tool and will add you to this + show you how to use it. Using Trello keeps everything in one place.

3. Designing the look and feel

This phase is all about designing the look and feel of your new website, starting with a website style guide (showing fonts, colours and style inspiration), homepage wireframe and homepage design mockup(s). 

4. Developing functionality | gathering feedback

This phase is about building out the functionalities and integrations included in your project. It’s also about reviewing the website and providing feedback.

5. Testing | prepping to go live

This phase includes: testing the website across a number of devices and screen sizes; testing eCommerce functionality and automations, including email marketing integrations; finalising search engine optimisation; prepping the website to go live; and a launch campaign/countdown. Every package includes 7 days’ tech support after going live and website video training for people and teams who want to manage and maintain their own websites. 

6. Growing

I offer a range of website care and content marketing packages. Services include WordPress maintenance and hosting; Google Analytics reports; SEO development and content creation (creating content for social media, email campaigns and your website’s blog).