A boutique web design studio with a love for modern, elegant & thoughtful design

My Process

1. Discovery

We begin with a discovery phase to learn more about your business and explore what it needs. 

How it works:  Book a complimentary, 30-minute discovery consultation here so I can learn more. Once I have gathered enough information from talking to you and asking you to complete a project questionnaire, I’ll create and send you a proposal, which also includes a quotation and timeline. You can then book your project.

2. Strategy | Gathering Content

This phase is all about deciding on goals, user journeys and a strategic structure for your new website. It’s also about gathering content for the website: copy for each page (I also offer a website copywriting  service); images; video; and product data if it’s an eCommerce project.

3. Designing the look and feel

This phase is all about designing the look and feel of your new website, starting with a website style guide (showing fonts, colours and style inspiration), homepage wireframe and homepage design mockup(s). 

4. Developing functionality | gathering feedback

This phase is about building out the functionalities and integrations included in your project. It’s also about reviewing the website and providing feedback.

5. Testing | prepping to go live

This phase includes: testing the website across a number of devices and screen sizes; testing eCommerce functionality and automations, including email marketing integrations; finalising search engine optimisation; prepping the website to go live; and a launch campaign/countdown. Every package includes 7 days’ tech support after going live and website video training for people and teams who want to manage and maintain their own websites. 

6. Growing

I offer a range of website care and content marketing packages. Services include WordPress maintenance and hosting; Google Analytics reports; SEO development and content creation (creating content for social media, email campaigns and your website’s blog).