Gorgeous images sell your products – it’s vital to invest in high-quality, professional imagery if you are planning an eCommerce website for your brand.
But what sort of imagery:
High-quality product photography
These are images of the individual products you sell.
They can be styled.
Or they can be minimal.
The most important thing is that they showcase your product in an accurate way that appeals to your ideal customer
Lifestyle imagery
These show your products in a ‘real life’ setting; thoughtfully and expertly curated to look beautiful and appealing.
For apparel / jewellery brands – garments on models (remember to be inclusive with your models!).
For beauty brands – Show faces / models.
For decor and furniture – show products in gorgeous styled settings that communicate your brand style.
Lifestyle imagery should be used on your homepage and product pages.
Styled imagery
Think gorgeous flat lays and styled shoots.
Great for using as promotional images on social media and on your homepage.
Perfect way to appeal to your ideal customer
