ecommerce strategy, design & development

You have only seconds to convince someone to stay on your website. Make it count by creating a clean, modern and beautiful online space that works for your business, not against it.

Nutmeg crafts each website with care, to create a compelling experience for your customers, based on solid conversion-optimisation strategies, leading to meaningful engagement and online sales growth.

Clean, modern, beautiful design that works.

Services

brand new eCommerce website

Building clean, modern and conversion-focused websites for product-based businesses that are new to eCommerce.

WordPress/WooCommerce or Shopify.

ecommerce website redesign / conversion-optimisation and platform migrations

Does your current website feel old, outdated, and irrelevant? Is your online store no longer fit for purpose, sluggish and inefficient (and sales have flatlined)? Nutmeg offers a strategic + intentional website redesign service for growing product-based businesses that are ready to level up.

Working with WordPress/WooCommerce or Shopify (including migrations to Shopify or WordPress).

Consulting & UX/Conversion Optimisation Design Audits

Analysing your current website and identifying what changes are needed to make it more user-friendly and conversion-focused.

Offering a web consulting service to help your business identify the right-fit digital solutions, apps, plugins and data-driven KPIs (plus helping you set up Analytics and Google Tag Manager the right way to measure vital KPIs).

website care and optimisation

A dedicated care service for eCommerce websites.

Offering a range of care packages that can include: website maintenance and optimisation; detailed eCommerce analytics reporting; email marketing; conversion-optimisation and search engine optimisation, including blogging.

Why work with a web designer specialising in eCommerce?

in-depth ecommerce knowledge

We’ve been working in eCommerce since 2010, and have insider experience on a wide variety of different types of websites, from big, high-traffic custom eCommerce sites, to smaller, owner-managed online stores that are just getting started.

we help you set up important ecommerce marketing and analytics integrations

This includes helping you set up Facebook Business Manager; the Facebook Pixel; Facebook Shop and Instagram Shop. We also set up eCommerce analytics the correct way using Google Tag Manager.

we live and breathe ecommerce

When not designing websites, you’ll find us reading up and learning about the latest developments in eCommerce, including best-practice growth strategies and key performance indicators for your online store.

The final outcome

Here’s what’s included in every website design and development package:

Strategy, goal-setting and content planning
Human-centric design
eCommerce consulting
A bespoke WordPress website built for your unique brand
Or a conversion-focused Shopify store
Search Engine Optimisation
Speed & performance optimisation
Designing for all screen sizes: Desktop, tablet & mobile
Online security & backups for WordPress
Facebook Shop and Instagram Shop setup + guidance
Setting up your eCommerce website so that it's ready for Facebook & Instagram Ads
A custom-designed Instagram Quick Links page
Enhanced eCommerce Analytics tracking using Google Tag Manager and Google Analytics
Training & 30 days' tech support after going live

let’s work together

Book a discovery call

Project Process

Our work process for completing your eCommerce project:

1. Discovery | project brief

This phase is the consulting, discovery and planning phase. It involves: talking to you and mapping out a project brief, including a website feature and functionality list, integrations required, sitemap and goals/objectives for the project.

2. Designing the look and feel

This phase is all about designing the look, feel and flow of your new eCommerce website, starting with a website style guide and homepage design. This takes place in a special development environment set up for your project.

3. Developing functionality | gathering feedback

This phase is about building out the eCommerce functionalities and integrations included in your project. It’s also about reviewing the website and providing feedback.

4. Testing | prepping to go live

This phase includes: testing the website across a number of devices and screen sizes; testing eCommerce functionality and automations, including email marketing integrations; and prepping the website to go live. Every eCommerce package includes 30 days’ tech support after going live and website video training for people who want to manage and maintain their own websites.