VDS Leathers

Shopify Website Design Project

The Brand

VDS Leathers, a Cape Town-based artisan brand, is renowned for crafting beautiful full-grain leather bags and backpacks. With a growing presence on Instagram and sales through DMs and local markets, VDS Leathers recognised the need for a dedicated online store to expand reach and elevate their brand. Our goal was to create a minimal, elegant and user-friendly online shop that would enhance the customer experience, streamline sales, showcase a professional image, and enable strategic marketing campaigns.

vdsleathers.co.za

Project Highlights

The minimalist and clean design of the new website reflects VDS Leathers’ brand ethos of quality and sophistication.

Minimalist design is particularly effective for user experience as it eliminates clutter, making it easier for visitors to navigate the site and find what they’re looking for. By focusing on simplicity, the design directs attention to the products, allowing the craftsmanship and details of the leather goods to stand out. This approach also ensures faster loading times, improves mobile responsiveness, and reduces distractions, ultimately leading to a more enjoyable and efficient shopping experience for customers.

The clean, elegant aesthetic aligns perfectly with VDS Leathers’ dedication to timeless style and high-quality craftsmanship.

To complement the new online store, we also implemented a suite of email marketing automations. Email marketing automations are pre-set sequences of emails triggered by specific actions taken by customers, such as signing up for a newsletter, abandoning a cart, or making a purchase. These automations are crucial for maintaining engagement with customers and driving sales.

For VDS Leathers, we designed beautiful, branded emails that automatically welcome new subscribers, remind shoppers of abandoned carts, and ask customers to review a recent purchase. These automated emails help keep the brand top-of-mind and encourage repeat purchases.

By leveraging these automations, VDS Leathers can nurture customer relationships and build a loyal following without needing to manually manage every interaction. This not only saves time but also ensures that every customer receives a consistent and high-quality experience, further enhancing the brand’s professional image.

The Result

The end result is a minimal and conversion-focused new Shopify website. VDS Leathers can now focus on scaling their online sales, knowing that their website utilises the best eCommerce platform in the world.

We’d love to help your brand optimise and grow sales with Shopify eCommerce. Inquire here: