I love website redesign projects because of the transformations they help business owners achieve.

The Silk & Cotton Co approached me because they were unhappy with their website aesthetics. Owner Taryn wanted a softer and more refined website that appealed to her style-conscious target clients and customers. I was happy to take on this challenge and excited to design a gorgeous and user-friendly website for this South African fabric house.

For this website redesign project our aim was to create a refined and sophisticated website.

We achieved this by: 

1. Selecting a beautiful serif heading font paired with a clean and easy-to-read sans-serif body font; 

2. Creating simple layouts with breathing space; 

3. Using high-quality, original imagery; 

4. A minimal colour palette.

I love the final result. The new website has really helped to elevate this brand’s online presence.

Scroll down for the project’s mood board, a screenshot of the old website’s homepage and the new homepage.

View the website live here.